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Advertising Sales Agreement

Advertising Sales Agreement Template for Belgium

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Key Requirements PROMPT example:

Advertising Sales Agreement

"I need an Advertising Sales Agreement for a digital marketing campaign between our tech startup and a major social media advertising provider, with specific focus on performance metrics and data protection compliance in Belgium, starting January 2025."

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Document background
The Advertising Sales Agreement is a crucial document used when establishing a formal relationship between advertising service providers and clients in Belgium. It sets out the framework for advertising campaign execution, including detailed specifications, pricing structures, approval processes, and compliance requirements. The agreement must align with Belgian civil law principles, the Code of Economic Law, and EU regulations regarding advertising and consumer protection. This document is particularly important in the Belgian market, where advertising regulations are stringent and require specific compliance measures. The agreement typically includes provisions for both traditional and digital advertising mediums, intellectual property rights, data protection under GDPR, and specific Belgian market practices.
Suggested Sections

1. Parties: Identification of the advertising service provider and the advertiser/client

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement including Advertising Materials, Media Platforms, Campaign Period, etc.

4. Scope of Services: Detailed description of advertising services to be provided

5. Campaign Specifications: Details of advertising campaigns, including timing, placement, and format requirements

6. Approval Process: Procedures for submission, review, and approval of advertising materials

7. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing procedures

8. Intellectual Property Rights: Ownership and usage rights of advertising materials and content

9. Representations and Warranties: Parties' assurances regarding authority, compliance with laws, and advertising content

10. Compliance with Laws: Obligations to comply with advertising regulations and industry standards

11. Term and Termination: Duration of agreement and conditions for termination

12. Confidentiality: Protection of confidential information exchanged during the relationship

13. Liability and Indemnification: Allocation of risks and responsibilities between parties

14. General Provisions: Standard clauses including notices, amendments, governing law, etc.

Optional Sections

1. Digital Advertising Specifics: Additional terms for digital advertising campaigns, including tracking, metrics, and performance standards

2. Data Protection: Detailed GDPR compliance terms when personal data processing is involved

3. Media Booking Terms: Specific terms for media space reservation and cancellation when applicable

4. Agency Obligations: Additional terms when an advertising agency is involved as intermediary

5. Performance Metrics: Specific KPIs and performance measurement criteria if performance-based pricing is used

6. Creative Services: Terms for additional creative services if the provider is also developing advertising content

7. Exclusivity Terms: Provisions for exclusive advertising rights if agreed

8. Social Media Specific Terms: Additional requirements for social media advertising campaigns

Suggested Schedules

1. Schedule 1 - Commercial Terms: Detailed pricing structure, rates, and payment schedules

2. Schedule 2 - Technical Specifications: Detailed technical requirements for advertising materials

3. Schedule 3 - Campaign Schedule: Detailed timeline of advertising campaigns and deliverables

4. Schedule 4 - Approved Media Platforms: List of approved platforms and media outlets for advertising

5. Schedule 5 - Service Level Agreement: Performance standards and service levels if applicable

6. Appendix A - Compliance Checklist: Checklist of regulatory requirements and industry standards

7. Appendix B - Approval Forms: Standard forms for submission and approval of advertising materials

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant legal definitions
Advertising Materials
Advertisement
Advertising Services
Advertising Specifications
Advertising Standards
Advertising Space
Affiliate
Agency Fee
Agreement
Applicable Laws
Approval Process
Business Day
Campaign
Campaign Period
Campaign Schedule
Confidential Information
Content Guidelines
Creative Services
Deliverables
Delivery Date
Digital Platforms
Effective Date
Fees
Force Majeure
Intellectual Property Rights
Media Placement
Media Plan
Media Outlets
Performance Metrics
Personal Data
Publication Date
Rate Card
Services
Service Level Requirements
Specifications
Target Audience
Term
Territory
Third Party Materials
Working Hours
Clauses
Advertising Services
Agency Appointment
Approval Process
Assignment
Audit Rights
Campaign Requirements
Changes and Modifications
Compliance with Laws
Confidentiality
Data Protection
Dispute Resolution
Exclusivity
Fees and Payment
Force Majeure
General Provisions
Governing Law
Indemnification
Intellectual Property
Liability Limitation
Media Placement
Notices
Performance Standards
Regulatory Compliance
Reporting Requirements
Representations and Warranties
Service Levels
Subcontracting
Term and Termination
Third Party Rights
Waiver
Relevant Industries

Retail

E-commerce

Consumer Goods

Financial Services

Technology

Entertainment

Healthcare

Automotive

Travel and Tourism

Food and Beverage

Telecommunications

Media and Publishing

Professional Services

Real Estate

Relevant Teams

Legal

Marketing

Compliance

Commercial

Procurement

Sales

Business Development

Brand Management

Digital Marketing

Media Planning

Finance

Operations

Relevant Roles

Marketing Director

Advertising Manager

Legal Counsel

Compliance Officer

Commercial Director

Media Buyer

Account Manager

Sales Director

Business Development Manager

Contract Manager

Chief Marketing Officer

Procurement Manager

Brand Manager

Digital Marketing Manager

Media Planning Manager

Industries
Belgian Civil Code: Fundamental principles of contract law, including formation, validity, and enforcement of contracts (Book III, Title III)
Code of Economic Law (Code de droit économique): Comprehensive legislation covering commercial practices, consumer protection, and market practices (Books VI and XIV)
Belgian Act on Market Practices and Consumer Protection: Regulations on fair commercial practices, advertising standards, and consumer rights
Belgian Media Act: Regulations concerning advertising in various media formats and channels
GDPR and Belgian Data Protection Act: Requirements for processing personal data in advertising activities and direct marketing
Belgian Competition Act: Rules on fair competition and anti-competitive practices in advertising
Belgian Intellectual Property Code: Protection of copyrights, trademarks, and other IP rights in advertising content
Law on Electronic Communications: Regulations regarding digital advertising and electronic communications
Belgian Advertising Ethics Code: Self-regulatory guidelines for advertising practices and standards
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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