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Advertising Sales Contract

Advertising Sales Contract Template for Belgium

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Key Requirements PROMPT example:

Advertising Sales Contract

"I need an Advertising Sales Contract for my digital marketing agency to provide social media advertising services to a Belgian retail chain, including campaign management and performance reporting, with the contract starting March 1, 2025."

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Document background
The Advertising Sales Contract is essential for businesses engaging in advertising activities within Belgium's jurisdiction. This contract type is used when an advertising service provider agrees to deliver advertising services to a client, whether through traditional media, digital platforms, or both. It encompasses crucial elements such as service scope, campaign specifications, performance metrics, and payment terms, while ensuring compliance with Belgian commercial law, the Belgian Advertising Code, and EU regulations including GDPR. The document is particularly important in today's complex advertising landscape where clear terms, rights, and obligations must be established between parties. It provides legal protection for both the service provider and client while setting clear expectations for campaign delivery, content approval processes, and performance measurement.
Suggested Sections

1. Parties: Identification of the advertising service provider and the client

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the contract

4. Scope of Services: Detailed description of advertising services to be provided

5. Campaign Requirements: Specific requirements for advertising campaigns, including targeting and placement

6. Approval Process: Process for review and approval of advertising content

7. Payment Terms: Pricing, payment schedule, and billing procedures

8. Performance Metrics: Key performance indicators and measurement criteria

9. Intellectual Property Rights: Ownership and usage rights of advertising materials and content

10. Representations and Warranties: Guarantees regarding service quality and compliance with laws

11. Confidentiality: Protection of confidential information shared between parties

12. Term and Termination: Duration of the agreement and conditions for termination

13. Liability and Indemnification: Allocation of risks and responsibilities between parties

14. General Provisions: Standard legal clauses including governing law, notices, and amendments

Optional Sections

1. Digital Advertising Provisions: Specific terms for digital advertising campaigns, including tracking and data collection

2. International Distribution: Additional terms for advertising campaigns with international reach

3. Industry-Specific Compliance: Special requirements for regulated industries (e.g., alcohol, pharmaceuticals)

4. Agency Relationships: Terms governing relationship with third-party agencies if applicable

5. Content Creation Services: Terms for additional creative services if provided by the advertising company

6. Media Buying Terms: Specific provisions for media purchasing services if included

7. Social Media Provisions: Special terms for social media advertising campaigns

8. Crisis Management: Procedures for handling advertising-related controversies or emergencies

Suggested Schedules

1. Schedule A - Service Specifications: Detailed technical specifications of advertising services

2. Schedule B - Pricing and Payment Schedule: Comprehensive pricing details, payment milestones, and fee structure

3. Schedule C - Campaign Details: Specific details of advertising campaigns, including timelines and deliverables

4. Schedule D - Performance Metrics and Reporting: Detailed KPIs, reporting requirements, and measurement methodologies

5. Schedule E - Approved Media Channels: List of approved advertising platforms and media channels

6. Schedule F - Content Guidelines: Specific guidelines for advertising content and brand requirements

7. Appendix 1 - Contact Information: Key contacts for both parties including escalation procedures

8. Appendix 2 - Compliance Checklist: Checklist of regulatory requirements and compliance measures

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant legal definitions
Advertisement
Advertising Materials
Advertising Services
Affiliate
Agency Fee
Approval Process
Authorized Representative
Campaign
Campaign Period
Campaign Specifications
Client
Client Materials
Commencement Date
Confidential Information
Content Guidelines
Deliverables
Digital Advertising
Effective Date
Force Majeure
Intellectual Property Rights
Key Performance Indicators
Media Buy
Media Channels
Media Plan
Media Rates
Performance Metrics
Personal Data
Platform
Production Schedule
Publication Date
Reporting Period
Service Provider
Services
Target Audience
Term
Territory
Third Party Content
Working Day
Clauses
Services
Payment Terms
Performance Standards
Intellectual Property
Content Approval
Media Placement
Campaign Specifications
Reporting Requirements
Client Obligations
Agency Obligations
Confidentiality
Data Protection
Warranties
Indemnification
Limitation of Liability
Force Majeure
Term and Termination
Non-Solicitation
Assignment
Subcontracting
Compliance with Laws
Anti-Bribery
Dispute Resolution
Governing Law
Notices
Entire Agreement
Amendment
Severability
Third Party Rights
Waiver
Representation and Authority
Insurance
Audit Rights
Relevant Industries

Retail

Consumer Goods

Financial Services

Technology

Entertainment

Healthcare

Automotive

Food and Beverage

Telecommunications

Real Estate

Professional Services

E-commerce

Fashion and Luxury

Travel and Tourism

Education

Relevant Teams

Legal

Marketing

Procurement

Sales

Business Development

Compliance

Finance

Digital Marketing

Brand Management

Commercial Operations

Contract Administration

Media Planning

Account Management

Relevant Roles

Chief Marketing Officer

Advertising Director

Media Buyer

Marketing Manager

Account Executive

Legal Counsel

Procurement Manager

Brand Manager

Digital Marketing Manager

Sales Director

Contract Manager

Business Development Manager

Agency Relations Manager

Commercial Director

Compliance Officer

Industries
Belgian Civil Code (Code Civil): Fundamental law governing contracts, including formation, validity, and enforcement of contractual obligations
Belgian Code of Economic Law (Code de droit économique): Regulates business practices, commercial transactions, and market conduct in Belgium
Belgian Advertising Code: Self-regulatory framework for advertising practices in Belgium, ensuring ethical standards and fair competition
GDPR (General Data Protection Regulation): EU regulation applicable in Belgium governing personal data protection in advertising, especially for digital advertising
Belgian Market Practices and Consumer Protection Act: Regulates commercial practices and provides consumer protection measures, including rules on advertising to consumers
Belgian Copyright Act: Protects intellectual property rights in advertising materials and creative content
Belgian Trade Practices Act: Regulates unfair competition and business practices, including misleading advertising
eCommerce Law of Belgium: Governs electronic commerce and digital advertising, including requirements for online advertising
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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