License a character

Licence To Merchandise A Fictional Character

A character merchandising licence is a legal document that allows the owner of rights in a fictional character or characters to grant the right for an image of that character or characters, and related artwork and trade marks, to be reproduced on merchandise.

What to watch out for

  • The document should be clear about which rights are being granted and what the licensee can do with those rights
  • The document should specify what type of merchandise the rights can be used for
  • The document should set out how long the licence will last and what will happen at the end of the licence period
  • The document should state whether the licensee can sub
  • license the rights to others
  • The document should contain a clause specifying that the licensor has the right to approve the merchandise and the use of the licensed rights
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    Relevant Contract Types

    πŸ’² Merchandising license

    A merchandising license is a legal agreement between a licensor and a licensee that grants the licensee the right to produce and sell products with the licensor's brand or logo. The terms of the agreement are typically for a set period of time and include royalties that the licensee must pay to the licensor.

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