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1. Parties: Identification of the principal company and the reseller with full legal names and addresses
2. Background: Context of the agreement, brief description of both businesses, and purpose of the reseller relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Appointment and Territory: Scope of reseller appointment, designated territory, and exclusivity status
5. Rights and Obligations of Reseller: Detailed responsibilities, sales targets, marketing requirements, and service standards
6. Rights and Obligations of Principal: Support, training, marketing materials, and other obligations of the principal company
7. Financial Terms: Pricing, commissions, payment terms, and currency specifications
8. Intellectual Property Rights: Usage rights for trademarks, logos, and other IP, including restrictions
9. Confidentiality: Protection of confidential information and trade secrets
10. Term and Termination: Duration of agreement, renewal terms, and termination conditions
11. Post-Termination Obligations: Obligations and restrictions after agreement ends
12. Governing Law and Jurisdiction: Specification of Pakistani law as governing law and jurisdiction for disputes
13. General Provisions: Standard clauses including force majeure, notices, and amendment procedures
1. Minimum Purchase Requirements: Used when the principal wants to establish minimum order quantities or value
2. Performance Metrics: Include when specific KPIs need to be measured and maintained
3. Training and Support: Detailed section when extensive training or technical support is required
4. Insurance Requirements: Include when specific insurance coverage is mandatory for the reseller
5. Data Protection: Required when personal data processing is involved in the business relationship
6. Anti-Corruption Compliance: Important for international businesses or when dealing with government contracts
7. Export Control: Necessary when products may be subject to export restrictions
8. Environmental Compliance: Include for products requiring specific environmental handling or compliance
1. Schedule 1 - Products: Detailed list of products approved for resale with specifications and prices
2. Schedule 2 - Territory: Detailed description of geographical territory with any excluded areas
3. Schedule 3 - Commission Structure: Detailed breakdown of commission rates and calculation methods
4. Schedule 4 - Service Level Requirements: Specific performance metrics and service standards
5. Schedule 5 - Marketing Guidelines: Detailed marketing and branding requirements
6. Schedule 6 - Technical Requirements: Technical specifications and requirements for product handling
7. Appendix A - Reporting Templates: Standard forms for regular reporting requirements
8. Appendix B - Training Program: Details of required training programs and certifications
Affiliate
Authorized Products
Business Day
Confidential Information
Commencement Date
Commission
Competing Products
Customer
Delivery Point
End User
Force Majeure Event
Initial Term
Intellectual Property Rights
Licensed Marks
Minimum Purchase Requirement
Net Sales
Order
Principal
Products
Purchase Price
Quarter
Reseller
Renewal Term
Resale Price
Sales Target
Services
Specifications
Sub-distributor
Term
Territory
Trade Marks
Working Hours
Year
Marketing Materials
Quality Standards
Reporting Period
Related Party
Restricted Information
Sales Report
Stock Level
Technical Documentation
Training Materials
Warranty Period
Territory
Exclusivity
Term
Pricing
Payment
Commission
Performance Requirements
Minimum Purchase
Delivery
Title and Risk
Product Quality
Warranties
Intellectual Property
Confidentiality
Non-Competition
Training
Marketing
Reporting
Audit Rights
Compliance
Anti-Corruption
Data Protection
Insurance
Indemnification
Limitation of Liability
Force Majeure
Termination
Post-Termination
Assignment
Notices
Governing Law
Dispute Resolution
Entire Agreement
Amendment
Severability
Waiver
Third Party Rights
Counter-Terrorism
Export Control
Technology and Electronics
Consumer Goods
Automotive
Pharmaceuticals
Industrial Equipment
Software and IT Services
Telecommunications
Fashion and Apparel
Construction Materials
Medical Devices
Food and Beverage
Agriculture Equipment
Legal
Sales
Business Development
Operations
Finance
Compliance
Marketing
Channel Management
Partner Relations
Commercial
Chief Executive Officer
Commercial Director
Sales Director
Channel Manager
Business Development Manager
Legal Counsel
Contracts Manager
Distribution Manager
Regional Sales Manager
Partner Relations Manager
Compliance Officer
Operations Director
Finance Manager
Marketing Director
Territory Manager
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