1. Exclusivity: Terms restricting parties from entering similar arrangements with competitors

2. Minimum Performance Requirements: Specific targets or KPIs that must be met by either party

3. Territory Rights: Geographical limitations or specifications for the co-branding arrangement

4. Digital Rights: Specific provisions for online and digital use of co-branded materials

5. Customer Data Handling: Terms governing the collection, use, and sharing of customer data

6. Social Media Management: Specific provisions for social media content and management

7. Crisis Management: Procedures for handling public relations issues or brand crises

8. Change of Control: Provisions dealing with ownership changes in either party

1. Brand Guidelines: Detailed specifications for brand usage, including logos, colors, and positioning

2. Approved Products/Services: List of products or services covered under the co-branding arrangement

3. Financial Schedule: Detailed breakdown of revenue sharing, costs, and payment structures

4. Marketing Plan: Initial marketing strategy and campaign plans

5. Approval Matrix: Detailed workflow for obtaining approvals for co-branded materials

6. Key Personnel: List of key contacts and their roles from each party

7. Quality Standards: Detailed quality control specifications and requirements

8. Territory Map: Geographical areas covered by the agreement, if applicable