Marketing Sponsorship Agreement Template for Philippines

The Marketing Sponsorship Agreement is essential for businesses and organizations operating in the Philippines who wish to formalize sponsorship arrangements in compliance with local laws and regulations. This document is typically used when a sponsor wishes to associate their brand with another entity, event, or property in exchange for marketing rights and benefits. It comprehensively addresses key aspects including sponsorship rights, payment terms, intellectual property usage, and compliance with Philippine regulations such as the Consumer Act and Intellectual Property Code. The agreement is particularly important in protecting both parties' interests by clearly defining obligations, approval processes, and dispute resolution mechanisms within the Philippine legal framework. It serves as a crucial tool for managing sponsorship relationships while ensuring alignment with local advertising standards and business practices.

1. Parties: Identification of the sponsor and sponsee/rights holder, including full legal names and addresses

2. Background: Context of the sponsorship arrangement and brief description of both parties' business activities

3. Definitions: Key terms used throughout the agreement including Sponsorship Period, Sponsorship Rights, Marketing Materials, etc.

4. Sponsorship Rights and Benefits: Detailed outline of the sponsorship package and what rights are being granted to the sponsor

5. Sponsorship Fees and Payment Terms: Financial terms, payment schedule, and method of payment

6. Term and Termination: Duration of the agreement and circumstances under which it can be terminated

7. Obligations of the Sponsor: Sponsor's responsibilities including payment, provision of materials, and compliance with guidelines

8. Obligations of the Rights Holder: Rights holder's commitments in delivering the sponsorship benefits

9. Intellectual Property Rights: Rules governing the use of logos, trademarks, and other IP of both parties

10. Approvals and Quality Control: Process for approval of marketing materials and quality standards

11. Confidentiality: Protection of confidential information shared between parties

12. Warranties and Representations: Standard warranties about authority to enter agreement and ownership of IP

13. Limitation of Liability: Caps on liability and excluded types of damages

14. Force Majeure: Provisions for handling events beyond parties' control

15. General Provisions: Standard boilerplate clauses including notices, amendment process, and governing law