Joint Promotion Agreement Template for Philippines

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Key Requirements PROMPT example:

Joint Promotion Agreement

"I need a Joint Promotion Agreement for a collaboration between our e-commerce platform and a major food delivery service in the Philippines, launching a three-month digital marketing campaign starting March 2025 that involves customer data sharing and joint loyalty rewards."

Document background
A Joint Promotion Agreement is essential when two or more organizations wish to combine their marketing efforts and resources for mutual benefit in the Philippine market. This document is particularly relevant when businesses plan to conduct joint advertising campaigns, co-branded promotions, or shared marketing initiatives. The agreement, governed by Philippine law, needs to comply with local regulations including the Consumer Act of the Philippines, Fair Competition Act, and advertising standards. It typically includes detailed provisions on promotion mechanics, brand usage, cost-sharing, intellectual property rights, and operational responsibilities. Joint Promotion Agreements are commonly used for seasonal campaigns, product launches, special events, or ongoing collaborative marketing efforts, providing a clear framework for parties to leverage each other's brand strength while managing risks and expectations.
Suggested Sections

1. Parties: Identification of the parties entering into the joint promotion agreement

2. Background: Context of the agreement and brief description of the parties' businesses

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Promotion: Detailed description of the joint promotion, its objectives, and territory

5. Term and Timeline: Duration of the promotion and key milestone dates

6. Roles and Responsibilities: Specific duties and obligations of each party in executing the promotion

7. Financial Terms: Cost sharing, payment terms, and financial obligations of each party

8. Intellectual Property Rights: Usage rights and restrictions regarding brands, logos, and promotional materials

9. Approval Process: Procedures for approving promotional materials and communications

10. Confidentiality: Protection of confidential information shared during the promotion

11. Termination: Conditions and process for ending the agreement

12. General Provisions: Standard legal provisions including governing law, notices, and amendment procedures

Optional Sections

1. Data Protection: Required when the promotion involves collecting customer data or personal information

2. Digital Marketing: Needed when the promotion includes online or social media components

3. Prize Management: Required for promotions involving contests, sweepstakes, or prizes

4. Third Party Contractors: Necessary when external vendors or agencies are involved in executing the promotion

5. Force Majeure: Optional clause for unforeseen circumstances affecting the promotion

6. Insurance: Required when the promotion involves high-risk activities or significant potential liabilities

7. Regulatory Compliance: Specific section needed for heavily regulated industries or special promotional activities

Suggested Schedules

1. Schedule 1 - Promotion Details: Detailed description of promotional mechanics, timing, and execution plan

2. Schedule 2 - Brand Guidelines: Specifications for use of parties' brands, logos, and marketing materials

3. Schedule 3 - Budget and Costs: Detailed breakdown of promotional costs and cost-sharing arrangements

4. Schedule 4 - Marketing Materials: List and examples of approved marketing materials and templates

5. Schedule 5 - KPIs and Reporting: Performance metrics and reporting requirements for the promotion

6. Appendix A - Approval Matrix: Decision-making hierarchy and approval requirements for various aspects of the promotion

7. Appendix B - Contact Details: Key contacts from each party responsible for different aspects of the promotion

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

Fast-Moving Consumer Goods (FMCG)

Food and Beverage

Entertainment

Telecommunications

Banking and Financial Services

E-commerce

Media and Advertising

Hospitality

Travel and Tourism

Relevant Teams

Marketing

Legal

Commercial

Business Development

Brand Management

Digital Marketing

Corporate Communications

Compliance

Events

Partnership Management

Relevant Roles

Marketing Director

Brand Manager

Commercial Director

Business Development Manager

Legal Counsel

Chief Marketing Officer

Marketing Manager

Partnership Manager

Promotion Manager

Events Manager

Digital Marketing Manager

Corporate Communications Manager

Compliance Officer

Contract Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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