Document background
The Joint Promotion Agreement serves as a crucial legal framework for businesses seeking to collaborate on marketing and promotional activities in Indonesia. This document is particularly relevant when companies wish to combine their marketing efforts, share costs, and leverage each other's brand strength for mutual benefit. The agreement addresses key aspects such as promotion mechanics, brand usage rights, cost allocation, and regulatory compliance under Indonesian law. It's commonly used for seasonal campaigns, product launches, cross-promotional activities, and long-term marketing collaborations. The document must comply with Indonesian Civil Code requirements, advertising regulations, consumer protection laws, and competition laws while protecting both parties' interests and establishing clear operational guidelines.
