LegalZoom vs Rocket Lawyer

Let's compare these tools on features, pricing, reviews and market focus. Let's test the accuracy, security and compliance of their Legal AI too.

What is LegalZoom?

✅ Founded by Brian Lee, Brian Liu, and Edward Hartman to democratize access to legal services. Public company (NASDAQ: LZ) focused on self-service legal solutions for consumers and small businesses.

This is some text inside of a div block.

What is Rocket Lawyer?

✅ Founded by Charley Moore with the mission of making legal services affordable and simple. Backed by investors including Google Ventures and August Capital.

This is some text inside of a div block.
Capabilities
LegalZoom
Rocket Lawyer
Additional Note
Sub-brands and synonyms

✅ Affordable DIY legal document templates; easy business formation services; access to attorney consultations at additional cost

Learn more

✅ Affordable legal services, document creation with e-signature, and "ask a lawyer" feature for quick legal consultations.

Learn more
Unique product features and capabilities that differentiate the platform from competitors in the legal tech market.
Legal AI and Machine Learning Capabilities

❓ Basic document assembly functionality with limited AI capabilities; recently introduced some AI features for document creation

Learn more

❓ Basic document automation with some AI elements, but not built as an AI-native platform

Learn more
Advanced algorithms that learn from legal documents to automate and enhance contract analysis, drafting, and review processes.
Encryption standards

✅ Standard encryption for data protection

Learn more

✅ Secure document handling with encryption

Learn more
Does data remain encrypted during transmission and storage, protecting sensitive information at every stage of handling?
Security certificates

❓ Standard security measures but limited public information about certifications

Learn more

❓ Limited public information about security certifications

Learn more
Which recognized security certifications and regulatory standards can verify the robustness of the platform's data protection measures?
Data sovereignty

✅ Data stored in US; privacy policy outlines data usage

Learn more

✅ Privacy policy states they don't sell personal information

Learn more
Can the customer own their own data, or can the platform use it and process it, to train their Legal AI models for example?
Authentication methods

❓ Basic username/password authentication; lacks advanced options

Learn more

❓ Basic authentication with limited advanced options

Learn more
Does the platform offer secure login options including API keys, 2FA, tokens, and/or single sign-on to manage system access?
Permissions and access control

❌ Limited access controls

Learn more

❓ Basic sharing controls but limited granular permissions

Learn more
Can you manage who can view, edit, and share documents through customizable user roles and restrictions?
Data Privacy

✅ Compliant with applicable US regulations

Learn more

✅ GDPR and CCPA compliant

Learn more
Does the platform comply with international data protection requirements including GDPR, CCPA, and other regional privacy laws?
Contract Drafting

❓ Template-based document creation with minimal customization options; lacks sophisticated AI drafting capabilities

Learn more

✅ Template-based document creation with guided Q&A interface

Learn more
Does the platform offer a streamlined system for creating full-length legal documents from scratch using AI-powered suggestions, templates, and clause libraries?
Collaboration Tools

❌ Limited collaboration features; primarily single-user focused

Learn more

❓ Basic sharing capabilities but limited real-time collaboration

Learn more
Does the platform enable multiple team members to work together on contracts in real-time, with comments, tracked changes, and version control?
Contract Review

❌ No AI-powered contract review capabilities

Learn more

❌ No AI-powered contract review capabilities

Learn more
Can the platform run a systematic analysis of legal documents to identify risks, obligations, and key terms while suggesting necessary changes and improvements?
Contract Management

❓ Basic document storage but lacks comprehensive contract lifecycle management

Learn more

❓ Basic document storage but limited contract lifecycle management

Learn more
Does the platform house a centralized system to store, track, and monitor contracts throughout their lifecycle, from creation to expiry?
Workflow Automation

❌ No workflow or approval management capabilities

Learn more

❌ No sophisticated workflow or approval processes

Learn more
Does the platform automate routine legal tasks and document processes through customizable rules and triggers, reducing manual work and streamlining operations?
Complex Legal Styling and Formatting

❌ Basic formatting only; lacks support for complex legal styling

Learn more

❌ Basic document formatting only

Learn more
Can you automatically apply and maintain professional legal document formatting, including numbering, cross-references, and hierarchical styles when editing, and when importing/exporting to MS Word?
Integration Capabilities

❓ Limited integrations with accounting software and some business tools

Learn more

❓ Limited integrations with third-party tools

Learn more
Can you connect with your existing software via standardized APIs and/or custom integrations?
E-signature

✅ Basic e-signature capabilities for certain documents

Learn more

✅ Integrated e-signature through Rocket Sign

Learn more
Can you digitally sign and execute contracts within the platform, without using a 3rd-party, or printing and scanning?
Reporting and Analytics

❌ No significant reporting or analytics capabilities

Learn more

❌ Limited reporting and analytics capabilities

Learn more
Can the platform track, measure, and visualize contract data, or team usage data to provide real-time ROI figures, actionable business and individual performance insights?
Document Assembly

✅ Basic template-based document assembly with guided questionnaires

Learn more

✅ Basic document assembly via guided interview process

Learn more
Can the platform be used to combine pre-approved legal content and templates to quickly create new contracts and legal documents?
AI Document Editing

❌ No AI-powered document editing capabilities

Learn more

❌ No AI-powered document editing capabilities

Learn more
Does the platform enhance document editing by suggesting improvements, corrections, and alternative language in the document, in real-time?
Legal Research Integration

❌ No legal research capabilities

Learn more

❌ No integrated legal research capabilities

Learn more
Does the platform directly connect to legal databases and precedents that enable research and citation while drafting documents?
Negotiation Support

❌ No negotiation support tools

Learn more

❌ No specialized negotiation tools

Learn more
Can the platform help track, manage and respond to contract changes and counterparty requests during negotiations?
Data Extraction and OCR

❌ No data extraction or OCR capabilities

Learn more

❌ No advanced data extraction or OCR capabilities

Learn more
Can the platform automatically convert scanned documents and images into searchable, editable text while pulling out key information and data points?
Mobile Accessibility

✅ Mobile-optimized website and app

Learn more

✅ Mobile-responsive website and mobile app available

Learn more
Does the platform have a mobile-optimized interface that allows users to access, review and manage contracts from smartphones and tablets?
Integration with file storage (e.g. Google Drive, Dropbox)

❌ No direct integration with cloud storage solutions

Learn more

❓ Limited cloud storage integrations

Learn more
Does the platform connect with popular cloud storage platforms to access and manage documents directly within the system?
Community clause library

❌ No community clause library

Learn more

❌ No community clause library

Learn more
A shared database of legal clauses contributed and used by legal professionals across organizations, enabling standardized contract language.
Private clause library (for your firm)

❌ No private clause library capabilities

Learn more

❌ No private clause library functionality

Learn more
A secure repository where organizations store and manage their own frequently-used contract clauses and legal language.
Community template library

❓ Pre-defined templates available but not community-driven

Learn more

❌ No community template library

Learn more
A shared collection of pre-built legal document templates, contributed to and accessible by all users of the platform.
Private template library (for your firm)

❌ No ability to create or maintain private template libraries

Learn more

❓ Can save customized documents but limited template management

Learn more
A secure collection of your organization's customized document templates, accessible only to authorized team members within your company.
Microsoft Word Compatibility

✅ Documents can be downloaded in Word format

Learn more

❓ Documents can be downloaded as Word files but limited integration with Word

Learn more
A seamless integration with Microsoft Word that allows users to draft and edit documents directly within the familiar Word interface.
Formatting pain points

❓ Templates have limited customization options; may require reformatting for professional use

Learn more

❓ Users report issues with complex formatting and customization limitations

Learn more
Does the platform have known common formatting challenges when importing/exporting legal documents? Think table layouts, numbering, and style consistency, for example.
User reviews and known issues

❓ Upselling tactics, limited customization options, and additional costs for attorney assistance

Learn more

❓ Some users report issues with cancellation process and limitations in document customization

Learn more
A collection of verified 3rd-party customer reviews documenting any known technical issues.
Customer support options and responsiveness

✅ Phone, email, and chat support available

Learn more

✅ Email, phone, and chat support

Learn more
Is there a dedicated support team providing assistance through multiple channels including live chat, email, and phone, with defined response time commitments?
Dedicated account manager

❌ Not available for standard packages

Learn more

❌ Not available for standard subscriptions

Learn more
Is there a designated professional who provides personalized support and technical guidance for your platform usage and needs?
Setup and onboarding

✅ Self-guided; minimal onboarding required

Learn more

✅ Self-guided with minimal setup required

Learn more
Is there a structured process to get teams up and running with personalized training, data migration, and system configuration support?
Setup and onboarding

✅ Self-guided; minimal onboarding required

Learn more

✅ Self-guided with minimal setup required

Learn more
Is there a structured process to get teams up and running with personalized training, data migration, and system configuration support?
Company history and development background

✅Established legal services company founded in 2001

Learn more

✅Established legal services company founded in 2008

Learn more
A timeline of the company's founding, growth milestones, and key developments in its product evolution and market presence.
Age of company and depth of AI integration

✅ 2001 - Pioneer in online legal services for consumers and small businesses

Learn more

✅ 2008 - Established player in online legal services

Learn more
A measure of company maturity and experience in developing and implementing artificial intelligence solutions for legal work.
AI accuracy and transparency

❌AI accuracy and transparency not highlighted as a key focus

Learn more

❌Limited information on AI accuracy and transparency unlike Genie

Learn more
A clear framework showing how AI makes decisions and measuring the reliability of its outputs across legal tasks.
Market penetration

✅ Over 4 million customers served; popular among small businesses and startups

Learn more

✅ Claims to have helped over 25 million individuals and businesses with legal services

Learn more
How widely the product is adopted across different organizations, from small businesses to major enterprises, and total active users.
Open-source vs. proprietary models

✅ Web-based platform with document downloads (not a plugin)

Learn more

✅ Web-based platform with native document editor

Learn more
AI models that are publicly accessible vs those exclusively owned and controlled by the company.
Deployment options

✅Cloud-based (SaaS)

Learn more

✅Cloud-based (SaaS)

Learn more
Is the platform accessible on the cloud and/or can it be installed directly on-premises, or using company servers?
Target market

✅ Consumers, entrepreneurs, and small to medium-sized businesses

Learn more

✅ Small businesses, entrepreneurs, and consumers seeking affordable legal solutions

Learn more
Who is the product designed for? In-house legal teams, law firms, sole practitioners or SME?
Industry specialism

✅ General business formation, intellectual property, estate planning

Learn more

❓ Generalist approach, covering common legal needs across industries but limited depth in specialized areas

Learn more
Is the platform focused on a handful of sectors, or mass-market?
Countries of operation

✅ United States, with some international services (UK and select countries)

Learn more

✅ US, UK, France, Spain, Netherlands, and Germany

Learn more
Which countries and legal systems the platform operates in and supports.
Pricing model and cost structure

✅ Pay-per-document or subscription options starting at $89/year for basic business legal forms; additional fees for specific services like business formation ($149-$349)

Learn more

✅ Consumer: $39.99/month or $329.99/year. Business: $69.99/month or $589.99/year. All plans include document creation, e-signatures, and discounted attorney services.

Learn more
Subscription fees, usage limits, and additional costs for accessing and using the platform's features.
Uptime guarantee and service level agreements

❓ No published uptime guarantee

Learn more

❓ No published uptime guarantee

Learn more
Service reliability commitments and performance standards that specify system availability and response times.
No items found.
Yes
No
Unclear

HIGHLY TRUSTED BY 8,000+ LEGAL TEAMS

Try using Genie's Free AI Legal Assistant

Generate quality, formatted contracts with AI

Can’t find the right template? Create the bespoke agreement in minutes by conversing with our AI and tailoring to your needs

Let our Legal AI make 
edits for you

Ask Genie to edit your document in the same way you’d ask a paralegal. Genie makes track changes, and explains its thinking just like a junior lawyer would.

AI review

Can’t find the right template? Create the bespoke agreement in minutes by conversing with our AI and tailoring to your needs

Book your personalised demo now

Schedule a live, interactive demo with a Genie expert
Understand the most valuable features of Genie based on your workflow
Find out exactly how your business will benefit, from hours saved to faster revenue