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Memorandum Of Understanding For Sponsorship

Memorandum Of Understanding For Sponsorship Template for New Zealand

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Key Requirements PROMPT example:

Memorandum Of Understanding For Sponsorship

"I need a Memorandum of Understanding for Sponsorship for my rugby club's relationship with a major beverage company, including category exclusivity and specific branding rights for our 2025 season, with particular focus on our three major tournaments."

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Document background
The Memorandum of Understanding For Sponsorship is a crucial preliminary document used in New Zealand when organizations wish to formalize their intentions regarding a sponsorship arrangement without immediately entering into a legally binding agreement. It serves as a stepping stone between initial discussions and a formal sponsorship contract, typically used when parties have agreed on key terms but need time to develop a more comprehensive agreement or want to maintain flexibility. The document outlines the proposed terms, responsibilities, and benefits while clearly stating its non-binding nature. It's particularly valuable in situations where parties need to secure internal approvals, conduct due diligence, or test the viability of the sponsorship relationship before committing to a binding contract. The MOU should align with New Zealand's Contract and Commercial Law Act 2017 and Fair Trading Act 1986, even though it's primarily intended as a good-faith document.
Suggested Sections

1. Parties: Identification of the sponsor and recipient/sponsee organizations

2. Background: Context of the sponsorship relationship and brief description of both organizations

3. Definitions: Key terms used throughout the MOU including 'Sponsorship Period', 'Sponsorship Benefits', and 'Intellectual Property'

4. Purpose: Clear statement of the MOU's objectives and non-binding nature

5. Term: Duration of the sponsorship arrangement, including start and end dates

6. Sponsorship Benefits: Overview of what the sponsor will receive in return for their support

7. Sponsor Obligations: Details of the sponsor's commitments, including financial or in-kind support

8. Recipient Obligations: Responsibilities of the recipient organization in delivering sponsorship benefits

9. Intellectual Property: Basic terms for the use of logos, trademarks, and other IP

10. Confidentiality: Protection of confidential information shared during the relationship

11. Termination: Circumstances and process for ending the sponsorship relationship

Optional Sections

1. Exclusivity: Terms regarding category exclusivity or restrictions on other sponsorships, used when sponsor requires exclusive rights

2. Marketing and Promotion: Detailed marketing obligations and restrictions, used for sponsorships with significant promotional components

3. Reporting and Evaluation: Requirements for measuring and reporting sponsorship outcomes, used for larger or performance-based sponsorships

4. Force Majeure: Provisions for unforeseen circumstances, important for event-based sponsorships

5. Dispute Resolution: Process for resolving disagreements, recommended for higher-value sponsorships

6. Insurance: Insurance requirements and obligations, necessary for sponsorships involving events or activities with risk

7. Anti-Ambush Marketing: Protection against unauthorized association with sponsored properties, important for major events

8. Morality Clause: Right to terminate if either party's reputation is compromised, useful for high-profile sponsorships

Suggested Schedules

1. Schedule 1: Sponsorship Benefits: Detailed list of all sponsorship benefits, including specifications and quantities

2. Schedule 2: Payment Schedule: Timeline and details of sponsorship payments or in-kind support

3. Schedule 3: Brand Guidelines: Specifications for use of sponsor's logos, marks, and brand assets

4. Schedule 4: Key Performance Indicators: Metrics and targets for measuring sponsorship success

5. Schedule 5: Timeline of Deliverables: Key dates and deadlines for sponsorship activities and obligations

6. Appendix A: Approval Processes: Procedures for obtaining approval for sponsor-related communications and activities

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Clauses
Interpretation
Term and Duration
Sponsorship Rights
Sponsorship Benefits
Payment Terms
Intellectual Property Rights
Brand Usage
Marketing and Promotion
Exclusivity
Confidentiality
Warranties and Representations
Termination
Force Majeure
Relationship of Parties
Assignment
Insurance
Limitation of Liability
Dispute Resolution
Notices
Governing Law
Anti-Ambush Marketing
Reporting and Evaluation
Approval Process
Moral Rights
Good Faith
Non-Binding Nature
Media and Publicity
Compliance with Laws
Category Exclusivity
Event Cancellation
Relevant Industries

Sports and Recreation

Arts and Entertainment

Education

Non-Profit

Media and Broadcasting

Events and Conferences

Technology

Financial Services

Retail

Healthcare

Professional Services

Government and Public Sector

Tourism and Hospitality

Relevant Teams

Legal

Marketing

Business Development

Corporate Communications

Brand Management

Events

Sponsorship

Corporate Affairs

Commercial Operations

Partnership Management

Relevant Roles

Commercial Director

Sponsorship Manager

Marketing Director

Business Development Manager

Partnership Manager

Events Manager

Legal Counsel

Corporate Communications Manager

Brand Manager

Chief Marketing Officer

Fundraising Manager

Community Relations Manager

Sports Marketing Manager

Sponsorship Coordinator

Corporate Affairs Director

Industries
Contract and Commercial Law Act 2017: Governs the formation and enforcement of contracts in New Zealand, including electronic transactions and contractual remedies
Fair Trading Act 1986: Ensures fair trading practices and prohibits misleading and deceptive conduct in trade, which is crucial for sponsorship agreements
Goods and Services Tax Act 1985: Relevant for understanding tax implications of sponsorship payments and benefits
Income Tax Act 2007: Governs the tax treatment of sponsorship payments and benefits for both parties
Gambling Act 2003: Relevant if the sponsorship involves gambling or gaming activities
Sale and Supply of Alcohol Act 2012: Applicable if the sponsorship involves alcohol brands or licensed premises
Major Events Management Act 2007: Important for sponsorships related to major events and protection of event-specific intellectual property
Consumer Guarantees Act 1993: May be relevant if the sponsorship involves consumer-facing activities or products
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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