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1. Parties: Identification of the licensor and licensee, including full legal names, registration numbers, and registered addresses
2. Background: Context of the agreement, brief description of the parties' businesses, and the purpose of the marketing license
3. Definitions: Definitions of key terms used throughout the agreement, including Licensed Materials, Territory, Marketing Rights, etc.
4. Grant of License: Scope of the marketing license, including territory, exclusivity/non-exclusivity, and specific permitted uses
5. License Fees and Payment Terms: Financial terms, including license fees, payment schedule, reporting requirements, and audit rights
6. Marketing Rights and Obligations: Specific marketing rights granted and obligations of the licensee in exercising these rights
7. Approval Process: Process for approval of marketing materials and campaigns by the licensor
8. Quality Control: Standards and requirements for maintaining quality in marketing activities
9. Intellectual Property Rights: Protection of IP rights, ownership of marketing materials, and created content
10. Data Protection and Privacy: GDPR compliance requirements and data handling obligations
11. Term and Termination: Duration of the agreement and circumstances for termination
12. Post-Termination Obligations: Obligations and rights of parties after agreement termination
13. Representations and Warranties: Standard warranties regarding authority, IP ownership, and marketing compliance
14. Liability and Indemnification: Limitations of liability and indemnification obligations
15. Governing Law and Jurisdiction: Dutch law as governing law and jurisdiction for disputes
16. General Provisions: Standard boilerplate clauses including notices, assignment, and severability
1. Minimum Performance Requirements: Include when specific marketing performance metrics or targets are required
2. Sublicensing Rights: Include when licensee is permitted to sublicense marketing rights to third parties
3. Marketing Budget Commitments: Include when minimum marketing spend requirements are needed
4. Territory-Specific Requirements: Include when marketing activities span multiple jurisdictions with specific requirements
5. Social Media Provisions: Include when social media marketing is a significant component
6. Influencer Marketing Terms: Include when influencer marketing is part of the permitted activities
7. Joint Promotional Activities: Include when parties will conduct joint marketing campaigns
8. Agency Appointment: Include when licensee can appoint marketing agencies
9. Crisis Management: Include when specific procedures for marketing-related crisis management are needed
1. Schedule 1 - Licensed Materials: Detailed list of marketing materials, brands, and content covered by the license
2. Schedule 2 - Brand Guidelines: Specific requirements for brand usage and marketing style guide
3. Schedule 3 - Fee Schedule: Detailed breakdown of license fees, royalties, and payment terms
4. Schedule 4 - Approval Process: Detailed procedures and timelines for marketing approval process
5. Schedule 5 - Territory Definition: Specific definition of geographic territories and any territory-specific requirements
6. Schedule 6 - Marketing Channels: List of approved marketing channels and any channel-specific requirements
7. Appendix A - Standard Marketing Templates: Templates for common marketing materials and disclaimers
8. Appendix B - Compliance Checklist: Checklist for ensuring marketing compliance with Dutch advertising laws
9. Appendix C - Data Processing Agreement: GDPR-compliant data processing terms if personal data processing is involved
Affiliate
Approved Marketing Materials
Brand Guidelines
Business Day
Commencement Date
Confidential Information
Digital Marketing Channels
Effective Date
Force Majeure
Intellectual Property Rights
Licensed Marks
Licensed Materials
Licensed Products
License Fee
License Period
Marketing Activities
Marketing Channels
Marketing Materials
Net Sales
Personal Data
Quality Standards
Quarter
Royalties
Social Media Platforms
Subsidiary
Term
Territory
Third Party
Trademark
Trade Secrets
Use
Working Hours
Year
Advertising Standards
Approval Process
Brand Assets
Campaign
Compliance Requirements
Consumer
Content
Customer Data
Deliverables
Digital Assets
Distribution Channels
End User
Excluded Territory
Fees
GDPR
Gross Revenue
Marketing Plan
Marketing Rights
Media
Minimum Performance Requirements
Payment Terms
Permitted Purpose
Privacy Laws
Prohibited Activities
Promotional Materials
Quality Control Procedures
Reporting Period
Revenue Share
Style Guide
Sub-License
Target Market
Usage Rights
Definitions
Grant of License
Territory Restrictions
Exclusivity
License Fees
Payment Terms
Marketing Rights
Usage Restrictions
Approval Process
Quality Control
Performance Requirements
Intellectual Property Rights
Brand Protection
Data Protection
Confidentiality
Audit Rights
Reporting Requirements
Term and Duration
Termination
Force Majeure
Assignment
Warranties
Indemnification
Liability Limitation
Insurance
Compliance with Laws
Anti-Corruption
Competition Law
Notices
Amendment
Waiver
Severability
Entire Agreement
Third Party Rights
Governing Law
Dispute Resolution
Counterparts
Marketing Standards
Sub-Licensing
Agency Appointment
Record Keeping
Brand Guidelines Compliance
Marketing Channels
Content Creation
Social Media Usage
Consumer Protection
Privacy
Territory
Non-Compete
Regulatory Compliance
Retail
Consumer Goods
Media and Entertainment
Fashion and Luxury
Technology
Sports and Recreation
Food and Beverage
Telecommunications
Financial Services
Automotive
Healthcare and Pharmaceuticals
Education
Legal
Marketing
Brand Management
Commercial
Business Development
Compliance
Intellectual Property
Corporate Communications
Digital Marketing
Partnerships
Operations
Marketing Director
Brand Manager
Legal Counsel
Licensing Manager
Commercial Director
Business Development Manager
Marketing Compliance Officer
Intellectual Property Manager
Chief Marketing Officer
Head of Partnerships
Marketing Operations Manager
Contract Manager
Brand Licensing Director
Marketing Rights Manager
General Counsel
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