May 6, 2025

Genie AI vs Coupa Legal Workbench

What is Genie AI?

Genie AI is a secure intelligent platform that streamlines contract drafting, reviewing, and editing with cutting-edge, AI-powered tools.

What is Coupa Legal Workbench?

✅ Founded as a procurement and spend management platform, Coupa acquired Exari in 2019 to enhance its contract management capabilities. Now part of a comprehensive Business Spend Management (BSM) suite.
Capabilities
Genie AI
Coupa Legal Workbench
Additional Note
Stand-out features

✅ AI-superpowered contract drafting, collaboration & review

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✅ Seamless integration with procurement and spend management systems; AI-powered contract analysis and risk scoring; robust approval workflows

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Unique product features and capabilities that differentiate the platform from competitors in the legal tech market.
Legal AI and Machine Learning Capabilities

✅ Lawyer-supported AI and ML at the core of the platform

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✅ AI-powered contract analysis, risk identification, and obligation management; continually expanding capabilities

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Advanced algorithms that learn from legal documents to automate and enhance contract analysis, drafting, and review processes.
Encryption standards

✅ Enterprise-grade security measures in place

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✅ Enterprise-grade security with encryption at rest and in transit

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Does data remain encrypted during transmission and storage, protecting sensitive information at every stage of handling?
Security certificates

✅ Compliant with major security standards, ISO27001 and SOC2

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✅ SOC 1, SOC 2, ISO 27001, and other major security certifications

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Which recognized security certifications and regulatory standards can verify the robustness of the platform's data protection measures?
Data sovereignty

✅ You own the IP of your data. We don't train our models on your data. None of our partners train their models on your data.

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✅ Regional data centers and comprehensive privacy controls

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Can the customer own their own data, or can the platform use it and process it, to train their Legal AI models for example?
Authentication methods

❓ Multiple authentication options (coming soon) (request this feature)

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✅ Multiple authentication options including SSO, MFA, and SAML

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Does the platform offer secure login options including API keys, 2FA, tokens, and/or single sign-on to manage system access?
Permissions and access control

✅ Granular user permissions and access control features (document level, project level, organization level, party level)

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✅ Granular role-based access control and permissions management

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Can you manage who can view, edit, and share documents through customizable user roles and restrictions?
Data Privacy

✅ Compliant with GDPR and other privacy regulations

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✅ Compliant with GDPR, CCPA, and other major privacy regulations

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Does the platform comply with international data protection requirements including GDPR, CCPA, and other regional privacy laws?
Contract Drafting

✅ Industry-leading AI-assisted contract drafting capabilities (all expected provisions and sections over 20 pages)

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✅ Template-based drafting with clause library and guided workflows, though less flexible than AI-native solutions

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Does the platform offer a streamlined system for creating full-length legal documents from scratch using AI-powered suggestions, templates, and clause libraries?
Collaboration Tools

✅ Built-in real-time collaboration features just like Office365 or Google Docs (No need to download your red-lined version, and make it editable, then send it on - it's all doable within Genie)

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✅ Solid collaboration features with commenting, approval workflows, and version tracking

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Does the platform enable multiple team members to work together on contracts in real-time, with comments, tracked changes, and version control?
Contract Review

✅ Powerful AI-driven contract analysis, red/amber/green flag reviews every clause (industry-leading improvements coming in 2025)

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✅ Strong AI-driven contract review focused on risk assessment and compliance with company policies

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Can the platform run a systematic analysis of legal documents to identify risks, obligations, and key terms while suggesting necessary changes and improvements?
Contract Management

✅ Manage your projects and organise your own template and clause library

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✅ Seamless integration with procurement and spend management systems; AI-powered contract analysis and risk scoring; robust approval workflows

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Does the platform house a centralized system to store, track, and monitor contracts throughout their lifecycle, from creation to expiry?
Workflow Automation

❓ No 'dumb' automated workflows. Agentic workflows coming in 2025

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✅ Sophisticated workflow capabilities with customizable approval chains and automated routing

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Does the platform automate routine legal tasks and document processes through customizable rules and triggers, reducing manual work and streamlining operations?
Complex Legal Styling and Formatting

✅ Full numbering support + AI auto-styling and formatting (coming soon)

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❓ Supports legal styling but may require manual formatting for complex documents

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Can you automatically apply and maintain professional legal document formatting, including numbering, cross-references, and hierarchical styles when editing, and when importing/exporting to MS Word?
Integration Capabilities

❓ Not integrated with legal and business tools beyond full .docx compatibility. If you can use a word doc with it, you can use Genie with it.

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✅ Extensive integration ecosystem, particularly with procurement, ERP, and financial systems

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Can you connect with your existing software via standardized APIs and/or custom integrations?
E-signature

❓ Just export to .docx and use your existing provider (request this feature)

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✅ Native e-signature capabilities and integrations with DocuSign and Adobe Sign

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Can you digitally sign and execute contracts within the platform, without using a 3rd-party, or printing and scanning?
Reporting and Analytics

✅ Company and user level reporting and analytics (on request)

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✅ Advanced analytics on contract performance, cycle times, and compliance with dashboards

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Can the platform track, measure, and visualize contract data, or team usage data to provide real-time ROI figures, actionable business and individual performance insights?
Document Assembly

✅ AI-powered document assembly

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✅ Template-based document assembly with rule-based automation

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Can the platform be used to combine pre-approved legal content and templates to quickly create new contracts and legal documents?
AI Document Editing

✅ Market-leading AI-powered document editing: Ask Genie to edit your styling, reformat a table, or suggestion new clause text. As tracked changes, and private per party. Genie assists with and automates entire workflows, it doesn't just produce text responses.

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❓ Basic AI assistance for document editing, but less robust than specialized legal AI editors

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Does the platform enhance document editing by suggesting improvements, corrections, and alternative language in the document, in real-time?
Legal Research Integration

❓ Top-level AI Legal Research available as AI chat within the legal document, some prompting required (request this feature)

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❌ No significant legal research capabilities

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Does the platform directly connect to legal databases and precedents that enable research and citation while drafting documents?
Negotiation Support

✅ Negotiation tools for multi-party clause-by-clause agreements

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✅ Collaborative negotiation tools with version control and redlining capabilities

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Can the platform help track, manage and respond to contract changes and counterparty requests during negotiations?
Data Extraction and OCR

❓ No advanced data extraction or OCR capabilities (request this feature)

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✅ Advanced data extraction for contract metadata and obligations management

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Can the platform automatically convert scanned documents and images into searchable, editable text while pulling out key information and data points?
Mobile Accessibility

✅ Mobile-optimised Web App

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✅ Mobile apps available for iOS and Android with core functionality

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Does the platform have a mobile-optimized interface that allows users to access, review and manage contracts from smartphones and tablets?
Integration with file storage (e.g. Google Drive, Dropbox)

❓ Coming soon (request this feature)

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✅ Integrations with common cloud storage solutions

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Does the platform connect with popular cloud storage platforms to access and manage documents directly within the system?
Community clause library

✅ Community clause library available for creating modular contracts

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❌ No community clause library concept

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A shared database of legal clauses contributed and used by legal professionals across organizations, enabling standardized contract language.
Private clause library (for your firm)

Coming soon - ✅ A library of your private clauses usable only by your legal team

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✅ Robust private clause library management with approval workflows

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A secure repository where organizations store and manage their own frequently-used contract clauses and legal language.
Community template library

✅ Community template library available to create modular contracts

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❌ No community template library

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A shared collection of pre-built legal document templates, contributed to and accessible by all users of the platform.
Private template library (for your firm)

✅ Bring your own library of private templates usable only by your legal team, within Genie

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✅ Extensive template management capabilities with version control

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A secure collection of your organization's customized document templates, accessible only to authorized team members within your company.
Microsoft Word Compatibility

✅ Seamless integration with Microsoft Word, full styling, tables, formatting compatibility

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✅ Strong Microsoft Word integration for drafting and editing

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A seamless integration with Microsoft Word that allows users to draft and edit documents directly within the familiar Word interface.
Formatting pain points

✅ No known issues (Pre-formatted templates, consistent formatting, tables, cross-version compatibility)

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❓ Some users report formatting challenges when moving between the platform and Microsoft Word

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Does the platform have known common formatting challenges when importing/exporting legal documents? Think table layouts, numbering, and style consistency, for example.
User reviews and known issues

✅ Generally positive reviews

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❓ Complex implementation process, steep learning curve, and sometimes rigid workflows

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A collection of verified 3rd-party customer reviews documenting any known technical issues.
Customer support options and responsiveness

✅ Multiple support channels available including phone, whatsapp, email and live chat

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✅ Multiple support channels including phone, email, and chat

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Is there a dedicated support team providing assistance through multiple channels including live chat, email, and phone, with defined response time commitments?
Dedicated account manager

✅ Available with our custom plans

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✅ Available for Enterprise clients

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Is there a designated professional who provides personalized support and technical guidance for your platform usage and needs?
Setup and onboarding

✅ For our custom plans, get setup within 3 days with a guided onboarding plan

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❓ Comprehensive implementation process typically taking several weeks to months

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Is there a structured process to get teams up and running with personalized training, data migration, and system configuration support?
Company history and development background

✅ Established AI-focused legal tech company

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✅ 2006 - Originally founded as a spend management platform before expanding to CLM

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A timeline of the company's founding, growth milestones, and key developments in its product evolution and market presence.
Age of company and depth of AI integration

✅ Founded in 2017, deep AI integration from inception. A thick layer built with AI specialists and senior lawyers to ensure the models produce high quality legally customised outputs

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✅ Native web-based platform with Microsoft Word integration

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A measure of company maturity and experience in developing and implementing artificial intelligence solutions for legal work.
AI accuracy and transparency

✅ Our AI models are built using proprietary intelligence and research supported by UCL, Imperial College London and Oxford University. Rigorous testing process to ensure the outputs are accurate

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A clear framework showing how AI makes decisions and measuring the reliability of its outputs across legal tasks.
Market penetration

✅ Over 110,000 companies have registered to use the Genie platform in total, including 11 FTSE100 firms, 20 Global200 firms, a number of top US banks, and two of the ‘big four’ UK supermarket chains.

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✅ Over 2,000 customers globally including many Fortune 500 companies

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How widely the product is adopted across different organizations, from small businesses to major enterprises, and total active users.
Open-source vs. proprietary models

✅ 3rd party and proprietary AI models

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AI models that are publicly accessible vs those exclusively owned and controlled by the company.
Deployment options

✅ Cloud-based (SaaS)

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Is the platform accessible on the cloud and/or can it be installed directly on-premises, or using company servers?
Target market

✅ Suitable for in-house legal, law firms, and SMEs

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✅ Mid to large enterprises with significant procurement activities, especially in-house legal teams supporting procurement

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Who Is product is designed for? In-house legal teams, law firms, sole practitioners or SME?
Industry specialism

✅ Built as a platform which is versatile across various industries. Focus areas are construction, manufacturing, consultancy and legal services.

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✅ Strong in healthcare, manufacturing, retail, financial services, and technology sectors

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Is the platform focused on a handful of sectors, or mass-market?
Countries of operation

✅ 120+ jurisdictions including the UK, California, Texas, India, Australia, South Africa, Singapore, France, and Germany.

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✅ Global coverage with particular strength in North America and Europe

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Which countries and legal systems the platform operates in and supports.
Pricing model and cost structure

✅ Generous free plan. Transparent subscription plans to suit different needs. Custom plans for orgs handling more than 10 documents per month.

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❓ Enterprise pricing based on company size and modules selected, typically ranging from $50,000-$250,000+ annually

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Subscription fees, usage limits, and additional costs for accessing and using the platform's features.
Uptime guarantee and service level agreements

✅ Offers SLAs for custom plans, specifics not public

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✅ 99.9% uptime guarantee for all clients

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Service reliability commitments and performance standards that specify system availability and response times.
Community and events

✅ Fortnightly legal prompt training sessions from ex-Clifford Chance Legal Engineers;

There's also an active Slack community (join now)

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Community & events: ✅ Annual Inspire conference, regular webinars, Coupa Community for users, and regional user groupsTraining: ✅ Comprehensive training programs, documentation, and certification pathsPrompt Training: ❓ General AI usage training but limited focus on prompt engineering

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Community and events can be far more powerful for onboarding and training than simply having an account manager.
Time to Value

Self-Serve: ✅ 1-click, no email address required, no card required

Sales: ✅ 2-3 weeks from pilot to full team adoption

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Self-serve: ❌ No self-serve option; requires full implementation processSales: ❓ Typically 2-4 months from purchase to full implementation

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Self-serve caters to those who want to 'try before they buy' and don't enjoy the sales process.
Pilot Process & Implementation Timelines

✅ Simple 3-step process: try with your document, explore your scenarios, receive 360° assessment

✅ 1-2 weeks from agreement to full implementation

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Pilot: ❓ Formal pilot process requiring significant time investment and executive sponsorshipImplementation Timeline: ❓ Typically 2-4 months for full implementation

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If you do go down the sales process (not self-serve) then most want a quick and tailored pilot, followed by rapid implementation.
Sales Approach

✅ Consultative, transparent pricing, no hard selling

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❓ Traditional enterprise sales cycle with extensive demos and negotiations

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The legal industry is typically dominated by aggressive sales tactics, which can distract from the core problems you're trying to solve.
Example Success Stories

✅ Firefish reduced contract review time by 50%, from 2.5 hrs to 1.25 hrs per document, saving 15+ hrs weekly per person

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✅ Unilever achieved 83% reduction in contract cycle times and identified $20M in savings opportunities

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We search for success stories with hard metrics where possible, so we don't just have to rely on the marketing hype.
Case study metrics

✅ Average 60% time savings on contract drafting; 50% reduction in review cycles; ROI typically 3x cost

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✅ Average 60-70% faster contract cycles; 15-20% cost reduction in procurement; significant compliance risk reduction

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Look for firm metrics, tied to the specific tasks you're looking to drive efficiencies within.
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Generate quality, formatted contracts with AI

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edits for you

Ask Genie to edit your document in the same way you’d ask a paralegal. Genie makes track changes, and explains its thinking just like a junior lawyer would.

AI review

Import 100+ page docx. files and run a clause-by-clause red flag review in 3 minutes. Chat with Genie to understand anything about your document.

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