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1. Letter Header: Including sender's details, recipient's details, date, and reference number if applicable
2. Subject Line: Clear reference to the counter offer being rejected, including dates and reference numbers of previous communications
3. Opening Acknowledgment: Acknowledgment of receiving the counter offer, with specific reference to when it was received and what it pertained to
4. Rejection Statement: Clear and unambiguous statement of rejection of the counter offer
5. Brief Explanation: Concise explanation of key reasons for rejection (keeping it professional and factual)
6. Closing: Professional closing statement, signature block, and sender's details
1. Alternative Proposal: Include when there's a desire to continue negotiations by proposing alternative terms
2. Future Business Relations: Include when wanting to maintain good relations despite the rejection, expressing openness to future opportunities
3. Deadline Information: Include when there are time-sensitive aspects or when the original offer has a specific validity period
4. Legal Reservations: Include when needing to explicitly reserve legal rights or maintain certain legal positions
1. Previous Correspondence Log: Optional attachment summarizing the history of offers and counter offers if the negotiation has been complex
2. Original Offer Terms: May be attached as reference if referring back to original terms in contrast to the counter offer
3. Counter Offer Summary: May be attached to clearly reference the specific terms being rejected
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