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Influencer Agency Agreement
"I need an Influencer Agency Agreement for my Jakarta-based digital marketing agency that will be representing multiple gaming and tech influencers with over 500,000 followers each, with specific provisions for revenue sharing and content ownership across YouTube and TikTok platforms."
1. Parties: Identification of the Agency and the Influencer, including their legal details and addresses
2. Background: Context of the agreement, nature of the agency's business, and influencer's professional status
3. Definitions: Key terms used throughout the agreement, including technical and social media-related terminology
4. Appointment and Scope: Terms of the agency's appointment and detailed scope of influencer services
5. Rights and Obligations of the Agency: Agency's responsibilities, including representation, promotion, and management duties
6. Rights and Obligations of the Influencer: Influencer's commitments, content creation requirements, and performance standards
7. Content Guidelines and Approval Process: Standards for content creation, approval workflows, and brand guidelines
8. Compensation and Payment Terms: Fee structure, payment schedule, and revenue sharing arrangements
9. Intellectual Property Rights: Ownership and usage rights of created content, including licensing terms
10. Confidentiality: Protection of confidential information and trade secrets
11. Exclusivity and Non-Competition: Terms regarding working with competing brands or agencies
12. Term and Termination: Duration of agreement and conditions for termination
13. Representations and Warranties: Legal assurances from both parties
14. Liability and Indemnification: Risk allocation and responsibility for potential damages
15. Dispute Resolution: Process for resolving conflicts under Indonesian law
16. General Provisions: Standard legal clauses including notices, amendments, and governing law
1. Performance Metrics: Specific KPIs and measurement criteria for influencer performance - include when dealing with data-driven campaigns
2. Crisis Management: Procedures for handling PR issues or social media crises - important for high-profile influencers
3. International Operations: Additional provisions for cross-border activities - include when influencer operates internationally
4. Content Monetization: Terms for additional revenue streams like merchandise or sponsored content - include for full-time professional influencers
5. Agency Network Collaboration: Terms for working with other agencies or partners - include when agency has multiple partnerships
6. Data Protection and Privacy: Specific provisions for handling personal data - include when collecting user data or operating in multiple jurisdictions
7. Insurance Requirements: Specific insurance coverage requirements - include for high-value contracts or high-risk activities
1. Schedule 1: Service Specifications: Detailed description of influencer services, content types, and posting requirements
2. Schedule 2: Compensation Structure: Detailed fee calculations, commission rates, and payment terms
3. Schedule 3: Brand Guidelines: Specific requirements for brand representation and content standards
4. Schedule 4: Approved Platforms and Channels: List of social media platforms and channels covered by the agreement
5. Schedule 5: Performance Metrics and Reporting Templates: Specific KPIs, reporting formats, and measurement methodologies
6. Appendix A: Content Approval Process: Detailed workflow for content submission, review, and approval
7. Appendix B: Emergency Contact Protocol: List of key contacts and procedures for urgent situations
Authors
Influencer
Services
Content
Social Media Platforms
Campaign
Deliverables
Brand Guidelines
Intellectual Property Rights
Commission
Revenue Share
Sponsored Content
Engagement Rate
Performance Metrics
Approval Process
Brand Partnership
Confidential Information
Content Calendar
Digital Assets
Effective Date
Exclusivity Period
Force Majeure
Initial Term
Key Performance Indicators (KPIs)
Marketing Materials
Moral Rights
Net Revenue
Platform Guidelines
Post
Publishing Schedule
Renewal Term
Territory
User Generated Content
Working Day
Affiliate
Competing Brands
Crisis Management Protocol
Digital Rights
Endorsement
Followers
Hashtags
Live Stream
Merchandising Rights
Paid Partnership
Performance Report
Personal Brand
Portfolio
Reach
Representation Rights
Social Media Analytics
Target Audience
Usage Rights
Services
Exclusivity
Content Creation
Content Approval
Platform Requirements
Brand Guidelines
Compensation
Commission
Payment Terms
Performance Standards
Reporting
Intellectual Property
Moral Rights
Content License
Confidentiality
Data Protection
Non-Competition
Non-Solicitation
Representations and Warranties
Compliance
Social Media Standards
Crisis Management
Term
Termination
Force Majeure
Liability
Indemnification
Insurance
Assignment
Notices
Dispute Resolution
Governing Law
Amendment
Entire Agreement
Severability
Third Party Rights
Electronic Execution
Brand Protection
Content Ownership
Revenue Share
Attribution Requirements
Digital Marketing
Social Media
Entertainment
Fashion and Beauty
Technology
Food and Beverage
Travel and Tourism
E-commerce
Gaming
Health and Wellness
Sports
Lifestyle
Consumer Goods
Education
Financial Services
Legal
Digital Marketing
Content Creation
Brand Partnerships
Talent Management
Compliance
Social Media
Business Development
Creative
Account Management
Finance
Risk Management
Digital Marketing Manager
Influencer Relations Manager
Legal Counsel
Content Strategy Director
Brand Partnership Manager
Social Media Manager
Talent Acquisition Manager
Compliance Officer
Marketing Director
Business Development Manager
Contract Administrator
Creative Director
Account Manager
Chief Marketing Officer
Digital Rights Manager
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