Influencer Endorsement Agreement Template for Indonesia

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Key Requirements PROMPT example:

Influencer Endorsement Agreement

"I need an Influencer Endorsement Agreement for a 6-month beauty product campaign starting March 2025, with exclusivity provisions and performance-based bonuses for an influencer with over 500,000 followers on Instagram in Indonesia."

Document background
This Influencer Endorsement Agreement is designed for use in the Indonesian market where influencer marketing has become a significant component of digital advertising strategies. The document is essential when engaging social media influencers for product or service promotion, brand ambassadorship, or content creation. It incorporates requirements from Indonesian advertising laws, electronic transaction regulations (ITE Law), consumer protection statutes, and relevant digital content guidelines. The agreement is structured to protect both the brand and the influencer while ensuring transparency in advertising practices and compliance with Indonesian disclosure requirements. It includes detailed provisions for content approval processes, usage rights, performance metrics, and payment terms, making it suitable for both one-off campaigns and long-term influencer partnerships.
Suggested Sections

1. Parties: Identification of the brand/company and the influencer, including their legal details and representatives

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including platform-specific terminology

4. Scope of Services: Detailed description of endorsement services, content requirements, and posting schedules

5. Content Guidelines and Approval Process: Requirements for content creation, approval workflow, and revision process

6. Compliance and Disclosures: Requirements for advertising disclosure, regulatory compliance, and platform-specific rules

7. Compensation and Payment Terms: Fee structure, payment schedule, and any performance-based bonuses

8. Intellectual Property Rights: Content ownership, usage rights, and licensing terms

9. Term and Termination: Duration of agreement, renewal terms, and termination conditions

10. Representations and Warranties: Parties' assurances regarding their capacity, authority, and compliance

11. Confidentiality: Protection of confidential information and trade secrets

12. Exclusivity and Non-Competition: Restrictions on working with competing brands during the agreement period

13. Governing Law and Dispute Resolution: Application of Indonesian law and dispute resolution mechanisms

Optional Sections

1. Performance Metrics: Specific KPIs and measurement criteria for campaign success, used when performance-based compensation is included

2. Crisis Management: Procedures for handling public relations issues or controversies, recommended for high-profile influencers

3. Content Archive Requirements: Terms for maintaining past content, needed when long-term content preservation is important

4. Third-Party Platforms: Additional terms for specific social media platforms, required when multiple platforms are involved

5. Product Safety and Liability: Additional provisions for product demonstrations or reviews, essential for physical product endorsements

6. International Usage: Terms for content use in multiple jurisdictions, needed for global campaigns

7. Morality Clause: Behavioral standards and consequences for violations, recommended for long-term or high-value agreements

Suggested Schedules

1. Schedule A - Content Specifications: Detailed content requirements, posting schedule, and platform-specific guidelines

2. Schedule B - Compensation Details: Detailed breakdown of fees, payment milestones, and performance bonuses

3. Schedule C - Approved Products/Services: List of specific products or services to be endorsed

4. Schedule D - Brand Guidelines: Company's branding requirements and usage guidelines

5. Appendix 1 - Compliance Checklist: Checklist of required disclosures and regulatory requirements

6. Appendix 2 - Performance Metrics Template: Template for tracking and reporting campaign performance

7. Appendix 3 - Content Approval Form: Standard form for content submission and approval process

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

Fashion and Apparel

Beauty and Cosmetics

Food and Beverage

Technology

Consumer Goods

Entertainment

Gaming

Healthcare and Wellness

Travel and Tourism

Sports and Fitness

Education

Financial Services

Automotive

Luxury Goods

Relevant Teams

Legal

Marketing

Digital Marketing

Social Media

Brand Management

Public Relations

Compliance

Content Creation

Business Development

Influencer Relations

Contract Administration

Relevant Roles

Marketing Manager

Digital Marketing Director

Brand Manager

Legal Counsel

Compliance Officer

Social Media Manager

Content Director

Influencer Relations Manager

Marketing Communications Manager

Brand Partnership Manager

Chief Marketing Officer

Digital Campaign Manager

PR Manager

Business Development Manager

Contract Administrator

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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