Influencer Contract Template for Indonesia

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Key Requirements PROMPT example:

Influencer Contract

"I need an Influencer Contract for a 6-month beauty product campaign starting March 2025, involving exclusive rights and monthly content deliverables across Instagram and TikTok, with both fixed and performance-based compensation."

Document background
The Influencer Contract serves as a crucial legal framework for managing relationships between brands and social media influencers in Indonesia's rapidly growing digital marketing landscape. This document is essential when engaging influencers for promotional activities, content creation, and brand ambassadorship, ensuring compliance with Indonesian regulations including the ITE Law, consumer protection regulations, and digital marketing guidelines. It should be used whenever a company plans to establish a formal relationship with an influencer for promotional purposes, whether for one-off campaigns or long-term partnerships. The contract addresses key areas such as content requirements, payment terms, intellectual property rights, regulatory compliance, and performance metrics, while incorporating necessary provisions to protect both parties' interests under Indonesian law.
Suggested Sections

1. Parties: Identification of the brand/company and the influencer, including their legal details and addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including platform-specific terminology

4. Scope of Services: Detailed description of the influencer's obligations, content requirements, and posting schedule

5. Content Guidelines: Requirements for content creation, including brand guidelines and regulatory compliance

6. Compensation: Payment terms, amounts, and conditions for payment

7. Rights and Licenses: Intellectual property rights, content ownership, and usage rights

8. Compliance Requirements: Obligations regarding disclosure of sponsored content and compliance with Indonesian regulations

9. Term and Termination: Duration of the agreement and conditions for termination

10. Representations and Warranties: Parties' assurances regarding their capacity, authority, and compliance

11. Confidentiality: Protection of sensitive information shared between parties

12. General Provisions: Standard legal clauses including notices, amendments, and governing law

Optional Sections

1. Exclusivity: Restrictions on working with competing brands, used when exclusive arrangements are required

2. Performance Metrics: Specific KPIs and measurement criteria, used for performance-based contracts

3. Crisis Management: Procedures for handling PR issues or controversies, important for high-profile influencers

4. Content Approval Process: Detailed review and approval procedures, used when strict brand control is needed

5. Travel and Expenses: Terms for reimbursement of expenses, used when physical appearances or travel is required

6. Morality Clause: Behavioral standards and consequences for violations, used for long-term or high-value partnerships

7. Data Protection: Specific provisions for handling user data, required when influencer activities involve data collection

Suggested Schedules

1. Schedule A - Content Requirements: Detailed specifications for content format, quality, and delivery requirements

2. Schedule B - Payment Schedule: Breakdown of payment amounts, milestones, and payment timing

3. Schedule C - Brand Guidelines: Comprehensive brand guidelines, including logos, colors, and messaging requirements

4. Schedule D - Prohibited Content: List of restricted topics, competitors, and content types

5. Schedule E - Performance Metrics: Detailed KPIs, measurement methodologies, and reporting requirements

6. Schedule F - Approval Workflow: Step-by-step content review and approval process

7. Appendix 1 - Platform-Specific Requirements: Technical requirements and guidelines for each social media platform

8. Appendix 2 - Disclosure Requirements: Templates and guidelines for sponsored content disclosure

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Fashion and Apparel

Beauty and Cosmetics

Food and Beverage

Technology and Electronics

Gaming and Entertainment

Health and Wellness

Travel and Hospitality

Financial Services

Education

Consumer Goods

Automotive

E-commerce

Sports and Fitness

Lifestyle and Luxury

Relevant Teams

Legal

Marketing

Digital Marketing

Social Media

Brand Management

Compliance

Public Relations

Content Strategy

Influencer Relations

Brand Protection

Relevant Roles

Marketing Manager

Digital Marketing Director

Brand Manager

Social Media Manager

Content Strategy Director

Legal Counsel

Compliance Officer

Influencer Marketing Specialist

Brand Partnership Manager

Digital Campaign Manager

Public Relations Manager

Marketing Communications Director

Chief Marketing Officer

Brand Protection Officer

Contract Administrator

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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