Business Solicitation Letter Template for Indonesia

A Business Solicitation Letter is a formal business communication document used in Indonesia to initiate business relationships, propose commercial opportunities, or offer products and services to potential clients or partners. The document must comply with Indonesian business law, particularly Law No. 7 of 2014 on Trade and related regulations governing business communications. It combines professional presentation with clear commercial intent, while adhering to local business customs and legal requirements for transparency and fair business practices. The letter serves as an initial point of contact and must be crafted to meet both business objectives and regulatory compliance standards in the Indonesian market.

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What is a Business Solicitation Letter?

The Business Solicitation Letter is a crucial document in Indonesian business practice, used when a company wishes to formally approach potential clients, partners, or customers with a business proposition. This document type is particularly relevant in the Indonesian market where formal business communications are highly valued and must comply with specific legal requirements, including Law No. 7 of 2014 on Trade and Consumer Protection regulations. A Business Solicitation Letter typically includes company credentials, clear value propositions, and specific business opportunities, while maintaining professional formatting and adhering to local business etiquette. It serves as the first step in establishing business relationships and must be carefully crafted to ensure compliance with Indonesian advertising and commercial communication regulations, especially when targeting regulated industries or making specific business offers.

What sections should be included in a Business Solicitation Letter?

1. Letterhead and Date: Company letterhead with complete contact information and current date

2. Recipient Details: Complete name, title, and address of the recipient

3. Subject Line: Clear, specific subject indicating the purpose of the business solicitation

4. Opening Salutation: Professional greeting addressing the recipient appropriately

5. Introduction: Brief introduction of your company and purpose of the letter

6. Value Proposition: Clear statement of the business opportunity and its benefits

7. Company Credentials: Brief overview of company's expertise, experience, and reliability

8. Call to Action: Specific request or proposed next steps

9. Closing: Professional closing with contact information and signature block

What sections are optional to include in a Business Solicitation Letter?

1. Product/Service Details: Detailed description of specific products or services being offered, used when the solicitation focuses on particular offerings

2. Previous Success Stories: Brief case studies or testimonials, included when you have strong relevant examples

3. Special Offers: Any time-limited or special promotional terms, included when offering specific incentives

4. Market Analysis: Overview of market conditions and opportunities, included when targeting sophisticated business clients

5. Compliance Statement: Statement of compliance with Indonesian business and advertising laws, included when dealing with regulated industries

What schedules should be included in a Business Solicitation Letter?

1. Product/Service Brochure: Detailed information about products or services

2. Company Profile: Comprehensive information about the company, including history, achievements, and certifications

3. Price List: Current pricing information or rate card if applicable

4. Terms and Conditions: Standard terms and conditions for business engagement

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

Indonesia

Publisher

Genie AI

Document Type

Solicitation Letter

Sector

Marketing

Cost

Free to use

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