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1. Parties: Identification of the rights holder and the marketing partner
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Grant of Rights: Specific marketing rights being granted, including scope and limitations
5. Territory: Geographical areas where marketing rights may be exercised
6. Term and Termination: Duration of the agreement and circumstances for termination
7. Financial Terms: Payment terms, fees, royalties, and financial obligations
8. Intellectual Property Rights: Protection and usage of trademarks, logos, and other IP
9. Approval Process: Procedures for approval of marketing materials and campaigns
10. Representations and Warranties: Standard warranties regarding authority, IP ownership, and compliance
11. Compliance with Laws: Obligations to comply with relevant laws and regulations
12. Confidentiality: Protection of confidential information exchanged
13. Indemnification: Mutual indemnification provisions for breaches and claims
14. General Provisions: Standard boilerplate clauses including notices, assignment, and governing law
1. Exclusivity: Terms of exclusive marketing rights, if applicable
2. Digital Rights: Specific provisions for digital marketing and social media
3. Co-Marketing: Terms for joint marketing activities with other partners
4. Minimum Performance Requirements: Required minimum marketing spend or activity levels
5. Data Protection: Specific data privacy and protection requirements
6. Force Majeure: Provisions for unforeseen circumstances affecting marketing activities
7. Anti-Corruption: Specific anti-corruption and compliance requirements
8. Sub-licensing Rights: Terms for allowing sub-licensing of marketing rights
1. Schedule 1 - Licensed Marks: List and images of trademarks and logos covered by the agreement
2. Schedule 2 - Approved Marketing Channels: List of approved marketing platforms and channels
3. Schedule 3 - Brand Guidelines: Detailed brand usage and style guidelines
4. Schedule 4 - Fee Schedule: Detailed breakdown of fees, royalties, and payment terms
5. Schedule 5 - Approval Process Timeline: Specific timeframes for marketing approval process
6. Schedule 6 - Territories: Detailed list of approved geographical territories
7. Schedule 7 - Reporting Requirements: Templates and requirements for marketing performance reports
8. Appendix A - Sample Approval Forms: Standard forms for marketing material approvals
Applicable Laws
Approval Process
Approved Marketing Channels
Authorised Representative
Brand
Brand Guidelines
Business Day
Campaign
Commencement Date
Confidential Information
Content
Digital Platforms
Effective Date
Fees
Force Majeure Event
Initial Term
Intellectual Property Rights
Licensed Marks
Marketing Materials
Marketing Rights
Marketing Services
Media
Net Revenue
Party/Parties
Personal Data
Product Categories
Promotional Materials
Quarter
Renewal Term
Revenue Share
Rights Holder
Royalties
Social Media
Specifications
Sub-licensee
Term
Territory
Third Party
Trade Marks
Year
Grant of Rights
Term
Territory
Exclusivity
Fees and Payment
Royalties
Marketing Obligations
Approval Rights
Quality Control
Intellectual Property
Brand Protection
Confidentiality
Data Protection
Representations and Warranties
Indemnification
Limitation of Liability
Insurance
Compliance with Laws
Anti-Corruption
Reporting Requirements
Audit Rights
Sub-licensing
Non-Competition
Force Majeure
Termination
Effect of Termination
Assignment
Notices
Governing Law
Dispute Resolution
Entire Agreement
Amendments
Severability
Waiver
Third Party Rights
Counterparts
Retail
Consumer Goods
Entertainment
Sports
Technology
Media
Fashion
Food and Beverage
Telecommunications
Financial Services
Healthcare
Automotive
Travel and Tourism
E-commerce
Education
Legal
Marketing
Brand Management
Business Development
Commercial
Compliance
Digital Marketing
Corporate Communications
Creative
Public Relations
Operations
Partnership Management
Marketing Director
Brand Manager
Chief Marketing Officer
Legal Counsel
Commercial Director
Business Development Manager
Licensing Manager
Marketing Rights Manager
Compliance Officer
Contract Manager
Partnership Manager
Digital Marketing Manager
Marketing Operations Manager
Brand Licensing Director
Corporate Counsel
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