White Label Agreement Template for Denmark

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Key Requirements PROMPT example:

White Label Agreement

I need a White Label Agreement under Danish law for my software company to allow a financial services provider to rebrand and sell our payment processing solution in Scandinavia, with the agreement starting March 1, 2025.

Document background

A White Label Agreement is essential for businesses looking to expand their product or service offerings without developing them internally. This contract type, governed by Danish law, is commonly used when a manufacturer or service provider agrees to allow another company to rebrand and sell their products or services as their own. The agreement must comply with Danish legal requirements, including the Danish Contracts Act (Aftaleloven), Marketing Practices Act (MarkedsfÃ¸ringsloven), and relevant EU regulations. It typically includes detailed provisions on intellectual property rights, quality control measures, pricing structures, territory restrictions, and operational procedures. This document is particularly relevant in today's market where businesses seek efficient ways to expand their portfolio while maintaining brand consistency and legal compliance.

Suggested Sections

1. Parties: Identification of the provider (manufacturer/service provider) and the reseller (white label partner)

2. Background: Context of the agreement, including brief description of the business relationship and purpose

3. Definitions: Key terms used throughout the agreement, including Products, Services, Territory, Intellectual Property Rights, etc.

4. Grant of Rights: Scope of white labeling rights, including licensing of trademarks, rebranding permissions, and territory restrictions

5. Supply Terms: Terms governing the supply of products/services, including ordering process, delivery, and acceptance procedures

6. Intellectual Property Rights: Ownership and protection of IP, including original branding and rebranded materials

7. Quality Control: Standards, specifications, and quality assurance requirements for white labeled products/services

8. Pricing and Payment: Financial terms, including pricing structure, payment terms, and any minimum purchase requirements

9. Confidentiality: Protection of confidential information exchanged between parties

10. Term and Termination: Duration of agreement, renewal terms, and termination provisions

11. Post-Termination Obligations: Obligations surviving termination, including handling of remaining inventory and customer transition

12. General Provisions: Standard legal provisions including governing law, dispute resolution, and entire agreement

Optional Sections

1. Marketing and Promotion: Specific terms regarding marketing activities and promotional requirements, used when parties want to define marketing obligations

2. Customer Support: Division of customer support responsibilities, included when customer service is a significant component

3. Training: Training obligations of provider to reseller, included for complex products or services

4. Minimum Performance Requirements: Sales targets or performance metrics, included when specific performance levels are required

5. Data Protection: Detailed data protection obligations, required when personal data processing is involved

6. Insurance: Insurance requirements, included for high-risk products or services

7. Source Code Escrow: Source code protection provisions, included for software-based products

8. Change Control: Procedures for managing changes to products/services, important for technical products

Suggested Schedules

1. Product/Service Specification: Detailed technical specifications of products or services being white labeled

2. Pricing Schedule: Detailed pricing structure, including volume discounts and payment terms

3. Service Level Agreement: Performance metrics and service levels for ongoing service delivery

4. Branding Guidelines: Specifications for use of trademarks, logos, and branding elements

5. Quality Standards: Detailed quality requirements and testing procedures

6. Territory Definition: Detailed description of authorized sales territories

7. Support Services: Detailed description of support services and response times

8. Approved Sub-contractors: List of approved sub-contractors and their roles, if applicable

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Software and Technology

Financial Services

Manufacturing

Consumer Goods

Professional Services

Telecommunications

Healthcare Technology

E-commerce

Digital Marketing

Industrial Products

Relevant Teams

Legal

Commercial

Sales

Business Development

Operations

Product Management

Quality Assurance

Procurement

Marketing

Compliance

Research and Development

Relevant Roles

Chief Executive Officer

Commercial Director

Head of Legal

Business Development Manager

Product Manager

Operations Director

Sales Director

Procurement Manager

Brand Manager

Intellectual Property Counsel

Quality Assurance Manager

Chief Technology Officer

Contract Manager

Compliance Officer

How Genie AI reduced drafting time by 75% for a legal firm

Let's create your White Label Agreement

Authors

Alex Denne

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