Privacy Information Notice Template for Denmark

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Key Requirements PROMPT example:

Privacy Information Notice

I need a Privacy Information Notice for my Danish e-commerce startup launching in March 2025, which will process customer data for online purchases and targeted marketing, including cookie tracking and email communications.

What is a Privacy Information Notice?

A Privacy Information Notice is required under both the EU General Data Protection Regulation (GDPR) and Danish data protection law whenever an organization processes personal data. The document must provide specific information to data subjects about how their personal data is processed, their rights, and how they can exercise them. It should be written in clear, plain language and be easily accessible to all data subjects. The notice must comply with Articles 13 and 14 of the GDPR as well as any additional requirements under Danish law, including the Danish Data Protection Act. Organizations operating in Denmark must ensure their Privacy Information Notice reflects both EU-wide requirements and specific Danish provisions, particularly regarding data subject rights and supervisory authority contact information.

What sections should be included in a Privacy Information Notice?

1. Identity and Contact Information: Details of the data controller and, where applicable, their representative and Data Protection Officer

2. Types of Personal Data Processed: Clear list and description of the categories of personal data that are collected and processed

3. Purposes and Legal Basis: Explanation of why the personal data is processed and the legal basis for each processing purpose

4. Recipients of Personal Data: Information about who receives or has access to the personal data, including any third parties or data processors

5. Data Retention: How long personal data is kept and the criteria used to determine retention periods

6. Data Subject Rights: Explanation of rights under GDPR including access, rectification, erasure, and data portability

7. Right to Withdraw Consent: Information about the right to withdraw consent where processing is based on consent

8. Right to Lodge a Complaint: Information about the right to lodge a complaint with the Danish Data Protection Agency

9. Source of Data: Where personal data comes from and whether it comes from publicly accessible sources

10. Changes to This Notice: Information about how changes to the privacy notice will be communicated

What sections are optional to include in a Privacy Information Notice?

1. International Transfers: Required when personal data is transferred outside the EU/EEA, describing transfer mechanisms and safeguards

2. Automated Decision Making: Required when automated decision-making or profiling is used, including information about the logic involved

3. Cookie Information: Required when cookies or similar technologies are used on websites or apps

4. Special Categories of Data: Required when processing special categories of personal data (sensitive data)

5. Children's Privacy: Required when services are offered directly to children or children's data is processed

6. Direct Marketing: Required when personal data is used for direct marketing purposes

7. CCTV Surveillance: Required when video surveillance is used on premises

8. Employee Data Processing: Required when the notice covers employee data processing

What schedules should be included in a Privacy Information Notice?

1. Cookie List: Detailed list of cookies used, their purposes, and duration

2. Data Processor List: List of main data processors and their locations

3. Technical and Organizational Measures: Description of security measures implemented to protect personal data

4. Specific Processing Activities: Detailed description of specific processing activities for complex operations

5. Contact Points: Detailed contact information for different types of privacy-related inquiries

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Financial Services

Healthcare

Retail

Technology

Manufacturing

Education

Professional Services

Public Sector

Telecommunications

Transportation

Hospitality

Energy

Real Estate

Media and Entertainment

Non-profit Organizations

E-commerce

Construction

Agriculture

Relevant Teams

Legal

Compliance

Information Technology

Information Security

Risk Management

Human Resources

Marketing

Operations

Customer Service

Data Protection

Privacy Office

Internal Audit

Corporate Communications

Digital

Executive Leadership

Relevant Roles

Data Protection Officer

Privacy Manager

Compliance Officer

Legal Counsel

Chief Privacy Officer

Information Security Manager

Risk Manager

Chief Information Security Officer

Chief Legal Officer

Compliance Manager

IT Director

Chief Technology Officer

Human Resources Director

Marketing Director

Operations Manager

Chief Executive Officer

Data Protection Specialist

Privacy Analyst

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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