Online Sales Contract Template for Denmark

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Key Requirements PROMPT example:

Online Sales Contract

I need an Online Sales Contract for my Danish fashion retail business launching in March 2025, which will sell clothing and accessories to consumers across Scandinavia through our e-commerce platform.

What is a Online Sales Contract?

The Online Sales Contract is essential for any business conducting e-commerce activities in Denmark. It serves as the primary legal framework governing the relationship between online sellers and their customers, ensuring compliance with Danish law and EU regulations. This document is particularly crucial given the increasing shift toward online retail and the need for clear, transparent terms in digital transactions. The contract addresses mandatory requirements under the Danish E-commerce Act, Consumer Contracts Act, and GDPR, while providing comprehensive coverage of practical aspects such as order processing, payment handling, delivery terms, and return policies. It should be implemented by any business selling products or services online to Danish consumers, whether operating as a pure e-commerce platform or as a traditional retailer with an online presence. The document requires regular review and updates to maintain compliance with evolving e-commerce regulations and consumer protection laws.

What sections should be included in a Online Sales Contract?

1. Parties: Identification of the seller (business) and the buyer (consumer), including business registration details required under Danish law

2. Background: Context of the online sales platform and general purpose of the agreement

3. Definitions: Key terms used throughout the agreement, including technical terms related to the online platform

4. Scope of Agreement: Description of the products/services offered and the territorial scope of sales

5. Order Process: Step-by-step description of how orders are placed, confirmed, and processed

6. Prices and Payment: Pricing information, payment methods, and payment processing details

7. Delivery: Delivery terms, timeframes, and shipping costs in accordance with Danish Sale of Goods Act

8. Right of Withdrawal: 14-day cooling-off period rights and return process as per EU/Danish consumer law

9. Warranty and Conformity: Legal guarantees and product conformity requirements under Danish law

10. Personal Data Processing: Basic GDPR compliance information regarding customer data processing

11. Liability and Limitations: Scope of liability and any limitations permitted under Danish law

12. Governing Law and Jurisdiction: Specification of Danish law application and jurisdiction

What sections are optional to include in a Online Sales Contract?

1. Digital Content: Additional terms for digital products or downloads, required if selling digital content

2. Subscription Terms: Required for recurring purchases or subscription-based products

3. Age Restrictions: Required for age-restricted products like alcohol or adult content

4. Product Care Instructions: Recommended for specialized products requiring specific maintenance

5. Marketplace Provisions: Required if the platform allows third-party sellers

6. Gift Cards and Promotions: Required if offering gift cards or regular promotional activities

7. Intellectual Property Rights: Required if selling products with significant IP components

What schedules should be included in a Online Sales Contract?

1. Privacy Policy: Detailed GDPR-compliant privacy policy as required by EU/Danish law

2. Delivery Zones and Costs: Detailed breakdown of shipping costs and delivery areas

3. Returns Form: Standard EU/Danish compliant withdrawal/returns form

4. Product Categories and Specifications: Detailed product information and specifications by category

5. Payment Methods: Detailed information about accepted payment methods and processors

6. Customer Service Policy: Detailed customer service procedures and contact information

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Relevant Industries

Retail

E-commerce

Consumer Goods

Digital Products

Fashion and Apparel

Electronics

Home and Garden

Food and Beverage

Beauty and Personal Care

Sporting Goods

Books and Media

Subscription Services

Luxury Goods

Handicrafts

Technology

Relevant Teams

Legal

Compliance

E-commerce

Digital Operations

Customer Service

Website Operations

Sales

Marketing

Data Protection

Commercial

Product Management

Order Fulfillment

Risk Management

Relevant Roles

E-commerce Manager

Legal Counsel

Compliance Officer

Digital Sales Director

Online Operations Manager

Customer Service Manager

Website Manager

Digital Marketing Manager

Retail Operations Director

Data Protection Officer

Commercial Director

Business Development Manager

Online Store Manager

Chief Digital Officer

Chief Commercial Officer

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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