The Master Partner Agreement serves as the primary legal framework for establishing and managing business partnerships in Denmark. This document is essential when a company intends to build a network of partners, whether they are resellers, distributors, system integrators, or service providers. It provides a standardized approach to partner relationships while maintaining flexibility through modular schedules and appendices. The agreement ensures compliance with Danish legislation, including the Danish Contracts Act, Commercial Agents Act, and data protection requirements under GDPR. It is particularly valuable for companies expanding their market presence through partner channels, as it establishes clear guidelines for partnership operations, risk allocation, and mutual obligations while providing a scalable framework that can accommodate different types of partnerships under a single master agreement structure.

1. Parties: Identification and details of the contracting parties including registered addresses and company numbers

2. Background: Context of the partnership and purpose of the agreement

3. Definitions: Defined terms used throughout the agreement

4. Appointment and Scope: Terms of partner appointment and scope of partnership relationship

5. Partner Rights and Obligations: Detailed responsibilities and rights of the partner

6. Company Rights and Obligations: Detailed responsibilities and rights of the company

7. Financial Terms: Commercial terms including fees, commissions, payment terms, and invoicing

8. Intellectual Property Rights: IP ownership, licenses, and usage rights

9. Confidentiality: Protection and handling of confidential information

10. Data Protection: GDPR compliance and data processing obligations

11. Term and Termination: Duration of agreement and termination provisions

12. Post-Termination: Obligations and rights after agreement ends

13. Liability and Indemnification: Limitation of liability and indemnification provisions

14. Force Majeure: Handling of circumstances beyond parties' control

15. General Provisions: Standard boilerplate clauses including notices, assignment, amendments

16. Governing Law and Jurisdiction: Applicable law and dispute resolution mechanisms