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Marketing Agreement
1. Parties: Identification and details of the contracting parties
2. Background: Context of the agreement and business relationship
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of marketing services to be provided
5. Term and Termination: Duration of agreement and termination provisions
6. Compensation and Payment Terms: Fee structure, payment schedule, and related terms
7. Obligations of Service Provider: Marketing agency's responsibilities and commitments
8. Client Obligations: Client's responsibilities including provision of materials and approvals
9. Compliance with Laws: Compliance with marketing laws, GDPR, and other relevant regulations
10. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
11. Confidentiality: Protection of confidential information and trade secrets
12. Data Protection: GDPR compliance and data processing requirements
13. Representations and Warranties: Parties' assurances regarding capacity and service quality
14. Limitation of Liability: Scope of liability and limitations under Danish law
15. Force Majeure: Provisions for unforeseen circumstances affecting performance
16. Governing Law and Jurisdiction: Confirmation of Danish law application and dispute resolution
1. International Marketing Provisions: Additional terms for cross-border marketing activities
2. Social Media Marketing: Specific terms for social media marketing services and platform compliance
3. Performance Metrics and KPIs: Detailed performance measurement criteria and targets
4. Subcontractor Requirements: Terms governing the use of subcontractors or third-party services
5. Agency-Client Relationship: Specific terms defining the nature of the agency relationship
6. Credit and Payment Terms: Detailed payment structures for complex compensation arrangements
7. Marketing Channel Specific Terms: Special provisions for specific marketing channels (TV, radio, print, etc.)
8. Competition and Non-Solicitation: Restrictions on competitive activities and client/employee solicitation
9. Crisis Management: Procedures for handling marketing-related crises or PR issues
1. Schedule A - Service Description: Detailed scope of marketing services and deliverables
2. Schedule B - Fee Schedule: Detailed breakdown of fees, rates, and payment terms
3. Schedule C - Brand Guidelines: Client's branding requirements and usage guidelines
4. Schedule D - Campaign Calendar: Timeline of marketing activities and campaigns
5. Schedule E - Performance Metrics: Specific KPIs and measurement criteria
6. Schedule F - Approved Subcontractors: List of pre-approved third-party service providers
7. Schedule G - Data Processing Agreement: GDPR-compliant data processing terms and details
8. Schedule H - Creative Brief Template: Standard format for campaign briefs and approvals
9. Appendix 1 - Contact Information: Key contacts and escalation procedures for both parties
Authors
Services
Deliverables
Marketing Materials
Campaign
Intellectual Property Rights
Client Materials
Confidential Information
Personal Data
Data Protection Laws
Marketing Channel
Service Provider
Client
Effective Date
Term
Service Fees
Approved Budget
Brand Guidelines
Key Performance Indicators
Force Majeure
Business Day
Territory
Target Audience
Campaign Period
Marketing Strategy
Digital Platform
Social Media
Advertising Standards
Creative Works
Agency Fee
Success Metrics
Project Brief
Marketing Calendar
Subcontractor
Client Approval
Media Buy
Content
Affiliate Marketing
Performance Report
Working Hours
Commercial Communication
Third Party Materials
Marketing Laws
Response Time
Service Level Requirements
Project Timeline
Change Request
Marketing Budget
Scope of Work
Term and Termination
Fees and Payment
Intellectual Property Rights
Confidentiality
Data Protection
Compliance with Laws
Client Obligations
Service Provider Obligations
Approvals and Authorization
Performance Metrics
Warranties and Representations
Limitation of Liability
Indemnification
Force Majeure
Assignment
Subcontracting
Non-Solicitation
Competition
Audit Rights
Insurance
Notices
Amendment
Waiver
Severability
Entire Agreement
Dispute Resolution
Governing Law
Marketing Standards
Brand Protection
Creative Rights
Media Rights
Digital Marketing
Social Media
Content Creation
Campaign Management
Reporting
Quality Control
Personnel
Client Materials
Third Party Rights
Regulatory Compliance
Marketing Channels
Budget Management
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