1. Performance Metrics: Specific KPIs and performance measurement criteria - include when quantifiable metrics are important

2. Exclusivity: Terms regarding exclusive rights or territories - include when exclusive arrangements are agreed

3. Budget Management: Procedures for managing marketing budgets - include for larger campaigns with significant budgets

4. Crisis Management: Procedures for handling PR crises or marketing emergencies - include for high-risk or public-facing campaigns

5. Compliance with Industry Standards: Specific industry compliance requirements - include when operating in regulated industries

6. Social Media Management: Specific terms for social media marketing - include when social media is a key component

7. Third-Party Contractors: Terms governing use of subcontractors - include when subcontracting is anticipated

1. Schedule 1 - Service Specifications: Detailed description of marketing services, deliverables, and timelines

2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, rates, and payment terms

3. Schedule 3 - Brand Guidelines: Client's branding requirements and usage guidelines

4. Schedule 4 - Approved Marketing Channels: List of authorized marketing channels and platforms

5. Schedule 5 - Key Personnel: List of key team members and their roles

6. Appendix A - Reporting Templates: Standard templates for performance and activity reporting

7. Appendix B - Approval Workflows: Detailed procedures for content approval and sign-off

8. Appendix C - Compliance Checklist: Marketing compliance requirements and verification checklist