Influencer Collaboration Agreement Template for Denmark

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Key Requirements PROMPT example:

Influencer Collaboration Agreement

I need an Influencer Collaboration Agreement for a Danish beauty brand partnering with a lifestyle influencer for a 6-month campaign starting March 2025, including exclusivity provisions and specific content requirements for Instagram and TikTok.

What is a Influencer Collaboration Agreement?

The Influencer Collaboration Agreement serves as a critical legal framework for businesses engaging in influencer marketing within Denmark. This document has become increasingly important as influencer marketing evolves into a mainstream marketing channel, requiring careful consideration of legal compliance, particularly under Danish marketing laws and GDPR requirements. The agreement typically covers essential aspects such as content creation specifications, approval processes, compensation terms, and mandatory disclosure requirements. It's designed to protect both the brand's interests and the influencer's rights while ensuring transparency in commercial communications. Used whenever a brand initiates a commercial relationship with an influencer, this agreement helps prevent misunderstandings and ensures compliance with Danish regulatory requirements for digital marketing and social media advertising.

What sections should be included in a Influencer Collaboration Agreement?

1. Parties: Identification of the brand/company and the influencer, including business details and contact information

2. Background: Context of the collaboration and brief description of each party's business/activities

3. Definitions: Key terms used throughout the agreement including 'Content', 'Platform', 'Campaign', 'Deliverables'

4. Scope of Services: Detailed description of the influencer's services, deliverables, and campaign requirements

5. Content Requirements: Specific guidelines for content creation, including brand guidelines and regulatory compliance

6. Approval Process: Process for content review and approval before publication

7. Compensation: Payment terms, amounts, and schedule, including any performance-based bonuses

8. Compliance with Marketing Laws: Requirements for disclosure of commercial relationship and compliance with Danish Marketing Practices Act

9. Intellectual Property Rights: Ownership and licensing of content, including usage rights and restrictions

10. Confidentiality: Protection of confidential information shared during the collaboration

11. Term and Termination: Duration of the agreement and conditions for termination

12. Representations and Warranties: Parties' assertions about their capacity and authority to enter the agreement

13. Liability and Indemnification: Allocation of risks and responsibilities between parties

14. General Provisions: Standard clauses including governing law, jurisdiction, and entire agreement

What sections are optional to include in a Influencer Collaboration Agreement?

1. Exclusivity: Restrictions on working with competing brands, used when exclusive collaboration is required

2. Performance Metrics: Specific KPIs and measurement criteria, used for performance-based agreements

3. Crisis Management: Procedures for handling negative publicity or social media incidents

4. Content Usage After Termination: Rules for content use after the collaboration ends, important for long-term content strategies

5. Data Protection: Detailed GDPR compliance requirements, needed when significant personal data processing is involved

6. International Usage: Rules for content use in multiple jurisdictions, needed for international campaigns

7. Image Rights: Specific provisions for use of influencer's image and personality rights

8. Morality Clause: Behavioral standards and consequences of controversial actions

What schedules should be included in a Influencer Collaboration Agreement?

1. Campaign Brief: Detailed description of the campaign objectives, timeline, and specific requirements

2. Content Guidelines: Brand guidelines, tone of voice, and specific content creation requirements

3. Compensation Schedule: Detailed breakdown of payment structure, including any performance bonuses

4. Approved Platforms: List of social media platforms and specific requirements for each

5. Disclosure Requirements: Specific language and format for commercial relationship disclosure

6. Technical Requirements: Technical specifications for content creation (image resolution, video format, etc.)

7. Reporting Template: Format and requirements for campaign performance reporting

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

Fashion

Beauty and Cosmetics

Consumer Electronics

Food and Beverage

Travel and Tourism

Gaming

Fitness and Wellness

Lifestyle Products

Entertainment

Financial Services

Automotive

Sports Equipment

Home and Interior Design

Education

Relevant Teams

Legal

Marketing

Social Media

Digital

Compliance

Brand Management

Communications

Content Strategy

Partnerships

Public Relations

Relevant Roles

Marketing Manager

Social Media Manager

Brand Manager

Legal Counsel

Compliance Officer

Digital Marketing Director

Influencer Marketing Specialist

Content Strategy Manager

Partnership Manager

Communications Director

Marketing Compliance Manager

Brand Communications Manager

Digital Campaign Manager

Chief Marketing Officer

Contract Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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