Sales Representative Agreement for Germany

Sales Representative Agreement Template for Germany

A comprehensive legal agreement governed by German law that establishes and regulates the relationship between a company (principal) and an independent sales representative. The agreement is structured in accordance with the German Commercial Code (Handelsgesetzbuch - HGB), particularly sections 84-92c, and incorporates requirements from EU Commercial Agents Directive. It details the appointment, territory, commission structure, obligations of both parties, and termination provisions, while ensuring compliance with German commercial agency laws, including mandatory provisions regarding commission calculations and post-termination compensation (Ausgleichsanspruch).

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What is a Sales Representative Agreement?

The Sales Representative Agreement is essential for businesses operating in Germany that wish to expand their sales operations through independent commercial agents. This document type is specifically regulated under German law, particularly the German Commercial Code (HGB), which provides strict requirements regarding the commercial agent's rights and obligations. The agreement is commonly used when a company wants to engage an independent sales representative to promote and sell products or services within a defined territory, without creating an employment relationship. It must address mandatory provisions of German law, including commission structures, notice periods, and post-termination compensation rights. The document requires careful drafting to balance the principal's business interests with the protective provisions that German law provides for commercial agents.

What sections should be included in a Sales Representative Agreement?

1. Parties: Identification of the principal company and the sales representative, including full legal names, addresses, and registration details

2. Background: Context of the agreement and brief description of the business relationship to be established

3. Definitions: Key terms used throughout the agreement, including Products, Territory, Customers, Commission, etc.

4. Appointment and Scope: Formal appointment of the representative, their status as independent contractor, and scope of authority

5. Territory and Exclusivity: Definition of geographical area and whether the appointment is exclusive or non-exclusive

6. Representative's Duties: Detailed obligations including promotion of products, reporting requirements, and compliance with principal's policies

7. Principal's Obligations: Company's duties including providing necessary information, materials, and support

8. Commission Structure: Detailed commission calculations, payment terms, and conditions for commission entitlement

9. Intellectual Property: Protection and usage rights of trademarks, logos, and other IP

10. Confidentiality: Obligations regarding confidential information and trade secrets

11. Term and Termination: Duration of agreement, notice periods, and grounds for termination as per HGB requirements

12. Post-Termination: Obligations after termination including commission payments and return of materials

13. General Provisions: Standard clauses including governing law, jurisdiction, and entire agreement

What sections are optional to include in a Sales Representative Agreement?

1. Minimum Performance Requirements: Specific sales targets or KPIs, used when the principal wants to set measurable performance standards

2. Non-Compete Obligations: Restrictions on competing activities, optional but common in German commercial agreements

3. Sub-Agents: Rules regarding appointment of sub-agents, needed if sub-agents are permitted

4. Insurance Requirements: Specific insurance obligations, relevant for high-value products or regulated industries

5. Data Protection: Detailed GDPR compliance provisions, necessary when personal data processing is involved

6. Training Requirements: Specific training obligations, relevant for technical products or regulated industries

7. Marketing and Advertising: Specific requirements for marketing activities, relevant when representative has marketing responsibilities

What schedules should be included in a Sales Representative Agreement?

1. Schedule 1 - Products: Detailed list of products or services covered by the agreement

2. Schedule 2 - Commission Rates: Detailed commission structure, calculations, and special rates

3. Schedule 3 - Territory Description: Detailed description of geographical territory including any excluded areas

4. Schedule 4 - Reporting Templates: Standard forms for activity reports and commission calculations

5. Schedule 5 - Company Policies: Relevant company policies and procedures

6. Appendix A - Performance Targets: Specific sales targets and KPIs if applicable

7. Appendix B - Approved Marketing Materials: List of approved marketing materials and usage guidelines

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Germany

Publisher

Genie AI

Document Type

Sales Agreement

Sector

Sales

Cost

Free to use
Relevant legal definitions
Clauses
Relevant Industries

Manufacturing

Consumer Goods

Industrial Products

Technology

Software and SaaS

Medical Devices

Pharmaceuticals

Automotive

Electronics

Construction Materials

Professional Services

Wholesale Distribution

Telecommunications

Fashion and Apparel

Chemical Products

Relevant Teams

Legal

Sales

Commercial

Compliance

Business Development

Operations

Finance

Executive Leadership

Human Resources

Contract Administration

Relevant Roles

Sales Director

Commercial Director

Business Development Manager

Legal Counsel

Compliance Officer

Sales Operations Manager

Regional Sales Manager

Contract Manager

Chief Commercial Officer

Sales Representative

Account Executive

Territory Manager

Channel Manager

Chief Executive Officer

Managing Director

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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