The Market Research Request For Proposal (RFP) is a critical document used when organizations need to formally solicit proposals for market research services in Canada. It is typically employed when projects require structured competitive bidding, detailed evaluation criteria, and formal procurement processes. The document must comply with Canadian federal and provincial regulations, including PIPEDA for data privacy, competition laws, and procurement guidelines where applicable. It includes comprehensive sections covering research objectives, methodology requirements, deliverables, timeline expectations, and legal terms. This document type is particularly important for projects with significant scope, budget, or strategic importance, requiring formal evaluation of multiple research providers.
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1. 1. Parties: Identification of the organization issuing the RFP and the category of entities eligible to respond
2. 2. Background: Context of the market research need, organization overview, and project background
3. 3. Definitions: Key terms used throughout the RFP document
4. 4. Research Objectives: Clear statement of research goals, questions to be answered, and expected outcomes
5. 5. Scope of Work: Detailed description of research requirements, methodologies, and deliverables
6. 6. Timeline: Key dates including proposal submission deadline, project milestones, and final delivery date
7. 7. Proposal Requirements: Required format, content, and structure of proposal submissions
8. 8. Evaluation Criteria: Criteria and weightings used to assess proposals
9. 9. Budget Guidelines: Expected budget range and requirements for cost breakdown
10. 10. Terms and Conditions: Legal requirements, intellectual property rights, confidentiality, and contract terms
11. 11. Submission Instructions: Process and requirements for submitting proposals
1. Technical Requirements: Specific technical requirements for data collection, analysis tools, or software - include when research requires specific technical capabilities
2. Data Privacy Requirements: Detailed privacy and data protection requirements - include when handling sensitive personal data
3. International Research Requirements: Special requirements for multi-country research - include for international projects
4. Reporting Requirements: Specific format and frequency of research reports - include when non-standard reporting is needed
5. Previous Research Context: Details of previous related research - include when building on existing research
6. Subcontracting Guidelines: Requirements for use of subcontractors - include when subcontracting is expected or restricted
1. Schedule A - Research Specifications: Detailed technical specifications for research methodology and requirements
2. Schedule B - Pricing Template: Standardized format for cost breakdown and pricing submission
3. Schedule C - Proposal Response Template: Template for standardizing proposal responses
4. Schedule D - Service Level Agreement: Performance metrics and service level requirements
5. Appendix 1 - Data Security Requirements: Detailed information security and data protection requirements
6. Appendix 2 - Sample Reports: Examples of required report formats and contents
7. Appendix 3 - Non-Disclosure Agreement: Confidentiality agreement template for bidders
Relevant legal definitions
Agreement
Applicable Law
Background Information
Business Day
Client
Client Data
Confidential Information
Deliverables
Effective Date
Fieldwork
Final Report
Force Majeure
Intellectual Property Rights
Key Personnel
Market Research Services
Methodology
Personal Information
Project Timeline
Proposal
Provider
Research Brief
Research Instruments
Research Objectives
Research Participants
Research Protocol
Research Results
Response Rate
Sample Size
Scope of Work
Service Level Requirements
Statement of Work
Subcontractor
Target Audience
Term
Terms and Conditions
Third Party
Time for Performance
Work Product
Applicable Law
Background Information
Business Day
Client
Client Data
Confidential Information
Deliverables
Effective Date
Fieldwork
Final Report
Force Majeure
Intellectual Property Rights
Key Personnel
Market Research Services
Methodology
Personal Information
Project Timeline
Proposal
Provider
Research Brief
Research Instruments
Research Objectives
Research Participants
Research Protocol
Research Results
Response Rate
Sample Size
Scope of Work
Service Level Requirements
Statement of Work
Subcontractor
Target Audience
Term
Terms and Conditions
Third Party
Time for Performance
Work Product
Clauses
Scope of Services
Research Methodology
Data Collection Requirements
Deliverables
Timeline
Pricing and Payment
Confidentiality
Data Protection and Privacy
Intellectual Property Rights
Service Levels
Quality Standards
Performance Metrics
Reporting Requirements
Termination
Liability and Indemnification
Insurance
Force Majeure
Dispute Resolution
Governing Law
Assignment and Subcontracting
Compliance with Laws
Warranties
Ethics and Professional Standards
Conflict of Interest
Personnel Requirements
Data Security
Record Retention
Change Management
Communications Protocol
Audit Rights
Research Methodology
Data Collection Requirements
Deliverables
Timeline
Pricing and Payment
Confidentiality
Data Protection and Privacy
Intellectual Property Rights
Service Levels
Quality Standards
Performance Metrics
Reporting Requirements
Termination
Liability and Indemnification
Insurance
Force Majeure
Dispute Resolution
Governing Law
Assignment and Subcontracting
Compliance with Laws
Warranties
Ethics and Professional Standards
Conflict of Interest
Personnel Requirements
Data Security
Record Retention
Change Management
Communications Protocol
Audit Rights
Relevant Industries
Retail
Consumer Goods
Financial Services
Healthcare
Technology
Telecommunications
Manufacturing
Energy
Professional Services
Entertainment
Education
Government
Non-profit
Automotive
Real Estate
Relevant Teams
Marketing
Market Research
Procurement
Legal
Strategy
Product Development
Business Intelligence
Consumer Insights
Analytics
Innovation
Commercial Operations
Relevant Roles
Market Research Manager
Marketing Director
Procurement Manager
Research Director
Brand Manager
Product Manager
Business Development Manager
Strategy Director
Consumer Insights Manager
Marketing Analytics Manager
Chief Marketing Officer
Research Operations Manager
Category Manager
Innovation Manager
Commercial Director
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