1. Case Studies: Examples of similar successful campaigns (include when demonstrating relevant experience is crucial)

2. Technology and Tools: Details of specific platforms and tools to be used (include for digital-heavy campaigns)

3. Team Structure: Detailed breakdown of team members and roles (include for large-scale projects)

4. Risk Management: Outline of potential risks and mitigation strategies (include for high-value or complex campaigns)

5. Training and Support: Details of any training or support provided to client teams (include when knowledge transfer is part of scope)

6. Success Stories: Previous client success stories and testimonials (include when building credibility is crucial)

7. Research Methodology: Details of market research approaches (include when research is a significant component)

1. Schedule A - Detailed Service Descriptions: Comprehensive breakdown of each service offering and deliverables

2. Schedule B - Fee Schedule: Detailed pricing breakdown, including hourly rates, project fees, and additional costs

3. Schedule C - Timeline and Milestones: Detailed project timeline with specific deadlines and deliverables

4. Schedule D - Creative Brief Template: Template for individual project briefs under the agreement

5. Appendix 1 - Agency Portfolio: Selected works and case studies relevant to the client's industry

6. Appendix 2 - Team Biographies: Professional profiles of key team members assigned to the account

7. Appendix 3 - Technical Specifications: Technical requirements and specifications for digital deliverables