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Image Usage Agreement

Image Usage Agreement Template for Austria

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Key Requirements PROMPT example:

Image Usage Agreement

"I need an Image Usage Agreement for a fashion photography studio licensing exclusive rights to a luxury retail brand for their Spring/Summer 2025 campaign, including worldwide digital and print usage rights for 12 months."

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Document background
The Image Usage Agreement serves as a crucial legal instrument for managing image licensing relationships under Austrian law. It is essential when any party wishes to use images owned by another party, whether for commercial, editorial, or promotional purposes. This document becomes particularly relevant in today's digital age where image usage spans multiple platforms and territories. The agreement must comply with Austrian copyright law (Urheberrechtsgesetz) and EU regulations, especially regarding digital rights management and personal data protection. It typically includes detailed specifications about usage scope, territorial limitations, duration, modification rights, and attribution requirements, while also addressing modern considerations such as digital distribution and social media usage.
Suggested Sections

1. Parties: Identification of the licensor (image owner/copyright holder) and licensee, including full legal names and addresses

2. Background: Context of the agreement, relationship between parties, and general purpose of the image usage arrangement

3. Definitions: Clear definitions of key terms including 'Licensed Images', 'Usage Period', 'Territory', 'Usage Rights', and other relevant terms

4. Grant of License: Specific rights being granted, including scope of use, territories, and duration

5. Usage Restrictions: Clear limitations on how the images may be used, modified, or distributed

6. License Fee: Payment terms, amounts, and schedule for the usage rights

7. Attribution and Copyright Notice: Requirements for crediting the image creator and displaying copyright notices

8. Representations and Warranties: Guarantees regarding image ownership, rights to license, and absence of third-party rights violations

9. Term and Termination: Duration of the agreement and conditions for early termination

10. General Provisions: Standard clauses including governing law, jurisdiction, and entire agreement provisions

Optional Sections

1. Exclusivity: Terms regarding exclusive usage rights - include when exclusive licensing is agreed

2. Model Releases: Provisions regarding model releases and personal rights - include when images contain identifiable individuals

3. Commercial Use: Specific terms for commercial exploitation - include for commercial licensing

4. Digital Rights Management: Technical protection measures - include for digital distribution

5. Sub-licensing Rights: Terms for allowing licensee to sub-license images - include when sub-licensing is permitted

6. Moral Rights: Specific provisions regarding the creator's moral rights - include for creative/artistic works

7. Quality Control: Standards for image reproduction - include for high-value or brand-sensitive images

Suggested Schedules

1. Schedule A - Licensed Images: Detailed list of all images covered by the agreement, including file names, descriptions, and thumbnails

2. Schedule B - Technical Specifications: Technical requirements for image usage, including resolution, format, and color specifications

3. Schedule C - Usage Guidelines: Detailed guidelines for how images may be used, including examples of permitted and prohibited uses

4. Schedule D - Fee Schedule: Detailed breakdown of licensing fees, including any variable pricing based on usage

5. Appendix 1 - Model Releases: Copies of model releases for images containing identifiable individuals

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant legal definitions
Agreement
Licensed Images
Usage Rights
Territory
Term
License Fee
Intellectual Property Rights
Modifications
Derivative Works
Commercial Use
Editorial Use
Attribution
Digital Platform
Resolution
File Format
Exclusive Rights
Non-Exclusive Rights
Usage Period
Effective Date
Original Work
Model Release
Property Release
Publication
Reproduction
Distribution Channels
Third Party
Confidential Information
Force Majeure
Moral Rights
Working Day
Authorized Users
Permitted Purpose
Copyright Notice
Digital Rights Management
Image Metadata
Relevant Industries

Media and Entertainment

Advertising and Marketing

Publishing

Digital Technology

E-commerce

Education

Corporate Communications

Tourism and Hospitality

Real Estate

Fashion and Retail

Arts and Culture

News and Journalism

Relevant Teams

Legal

Marketing

Creative Services

Digital Content

Brand Management

Communications

Editorial

Social Media

Compliance

Asset Management

Publications

Relevant Roles

Legal Counsel

Content Manager

Marketing Director

Creative Director

Digital Assets Manager

Brand Manager

Communications Manager

Art Director

Publishing Manager

Photographer

Digital Rights Manager

Compliance Officer

Media Buyer

Social Media Manager

Editorial Director

Industries
Urheberrechtsgesetz (Austrian Copyright Act): Fundamental law governing copyright protection in Austria, including provisions for image rights, usage licenses, and moral rights of creators
EU General Data Protection Regulation (GDPR): Regulations concerning personal data protection, relevant when images contain identifiable individuals
Allgemeines Bürgerliches Gesetzbuch (ABGB): Austrian Civil Code governing general contract law, including formation, interpretation, and enforcement of agreements
Unternehmensgesetzbuch (UGB): Austrian Commercial Code relevant for commercial aspects of the agreement, especially when parties are businesses
E-Commerce-Gesetz (ECG): Relevant if the image usage agreement involves digital distribution or online platforms
Konsumentenschutzgesetz (KSchG): Consumer Protection Act, applicable if one party is a consumer rather than a business entity
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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