The Advertising Sponsorship Agreement serves as a critical document for businesses engaging in promotional partnerships in the United States. It outlines the specific rights, obligations, and benefits of both parties in a sponsorship arrangement, ensuring compliance with federal and state advertising regulations. This agreement is essential when companies seek to enhance their brand visibility through sponsored events, content, or activities, and requires careful consideration of FTC guidelines, intellectual property rights, and industry-specific regulations. The document typically includes provisions for payment terms, usage rights, exclusivity, and termination conditions.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Your data doesn't train Genie's AI
You keep IP ownership of your docs
1. Parties: Identifies the sponsor and the sponsored entity, including full legal names and addresses
2. Background: Explains the context and purpose of the sponsorship arrangement
3. Definitions: Defines key terms used throughout the agreement
4. Sponsorship Rights and Benefits: Details the specific rights granted to the sponsor and benefits to be provided
5. Payment Terms: Specifies sponsorship fees, payment schedule, and method of payment
6. Term and Termination: Defines the duration of the agreement and circumstances for termination
7. Intellectual Property Rights: Addresses usage rights for logos, trademarks, and other IP
8. Compliance and Regulatory Requirements: Outlines obligations to comply with relevant laws and regulations
1. Exclusivity Provisions: Used when sponsor requires category exclusivity or protection from competing brands
2. Digital Rights: Specific provisions for online and social media presence when sponsorship includes digital components
3. Event-Specific Terms: Details specific to sponsored events when sponsorship involves specific events
4. Talent Rights: Terms regarding use of personalities or ambassadors when sponsorship involves individual personalities
1. Schedule A - Sponsorship Benefits: Detailed list of all sponsorship deliverables and benefits
2. Schedule B - Brand Guidelines: Sponsor's brand usage requirements and specifications
3. Schedule C - Payment Schedule: Detailed breakdown of payment amounts and dates
4. Schedule D - Approval Process: Process for approval of sponsored content and materials
5. Appendix 1 - Creative Assets: Specifications for logos, artwork, and other creative materials
Find the exact document you need
Sponsorship Agreement Form
A U.S.-governed legal document establishing terms between sponsors and sponsorship recipients, including rights, obligations, and financial arrangements.
Download
Basic Sponsorship Agreement
A U.S.-governed contract establishing terms for sponsorship support in exchange for promotional benefits and marketing rights.
Download
Social Media Sponsorship Contract
A U.S.-governed agreement between brands and social media influencers defining terms for promotional content creation and distribution.
Download
Corporate Sponsorship Agreement
A U.S.-governed agreement establishing terms for corporate sponsorship, including rights, benefits, and obligations between sponsor and sponsee.
Download
Product Sponsorship Agreement
A U.S.-governed agreement establishing terms for product sponsorship, including promotional rights, obligations, and compensation.
Download
Sponsor Support Agreement
A U.S.-governed agreement defining the terms of financial or other support provided by a sponsor to a project or venture.
Download
Advertising Sponsorship Agreement
A U.S.-governed agreement establishing terms for advertising sponsorship arrangements, including rights, obligations, and promotional benefits.
Download
Title Sponsorship Agreement
A U.S.-governed agreement establishing terms for title sponsorship rights and obligations between a sponsor and rights holder.
Download
Marketing Sponsorship Agreement
A U.S.-governed agreement defining terms between a sponsor and sponsee for marketing rights and benefits in exchange for support.
Download
Exclusive Sponsorship Agreement
A U.S.-governed contract establishing exclusive sponsorship rights and obligations between a sponsor and rights holder, including marketing rights and financial terms.
Download
Training Sponsorship Agreement
A U.S.-compliant legal agreement defining terms for employer-sponsored training, including costs, obligations, and repayment conditions.
Download
Event Sponsorship Agreement
A U.S.-governed agreement defining the terms between event organizers and sponsors, including rights, responsibilities, and mutual benefits.
Download
Genie’s Security Promise
Genie is the safest place to draft. Here’s how we prioritise your privacy and security.
Your documents are private:
We do not train on your data; Genie’s AI improves independently
All data stored on Genie is private to your organisation
Your documents are protected:
Your documents are protected by ultra-secure 256-bit encryption
We are ISO27001 certified, so your data is secure
Organizational security:
You retain IP ownership of your documents and their information
You have full control over your data and who gets to see it