The Marketing Consent Form is a crucial document required under Saudi Arabian law, particularly following the implementation of the Personal Data Protection Law (PDPL) in 2021. This document serves as a legal basis for processing personal data for marketing purposes, ensuring compliance with Saudi Arabian data protection regulations. It should be used whenever an organization intends to collect and process personal data for marketing communications, including email marketing, SMS, telephone calls, or direct mail. The form includes essential information about data collection practices, processing purposes, data subject rights, and consent withdrawal procedures. It is designed to provide transparency to data subjects while protecting organizations from legal risks associated with non-compliant marketing practices in Saudi Arabia.
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1. Data Controller Information: Identity and contact details of the organization collecting the data, including registration details and contact information of the Data Protection Officer
2. Purpose of Data Collection: Clear explanation of how the personal data will be used for marketing purposes, including specific marketing channels and types of communications
3. Types of Personal Data: Detailed list of personal data that will be collected and processed for marketing purposes
4. Data Processing Details: Information about how the data will be stored, processed, and protected, including any third-party processors
5. Rights of the Data Subject: Clear explanation of the individual's rights under Saudi law, including right to withdraw consent and right to access data
6. Duration of Consent: Specification of how long the consent will remain valid and how often it will be renewed
7. Consent Declaration: Clear statement of consent with signature/checkbox options and date
1. International Data Transfers: Required if personal data will be transferred outside Saudi Arabia, detailing the countries involved and protection measures
2. Special Categories of Data: Required if collecting sensitive personal data such as health information or religious beliefs
3. Marketing Partners: Required if personal data will be shared with third-party marketing partners or affiliates
4. Automated Decision Making: Required if using automated profiling or decision-making in marketing activities
1. Schedule 1 - Marketing Channels: Detailed list of all marketing channels through which communications will be sent (email, SMS, phone, postal mail, etc.)
2. Schedule 2 - Types of Marketing Communications: Categories of marketing materials that will be sent (newsletters, promotions, event invitations, etc.)
3. Appendix A - Privacy Notice: Detailed privacy notice explaining how personal data is handled in compliance with Saudi law
4. Appendix B - Withdrawal Form: Template form for withdrawing marketing consent
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