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1. Parties: Identification of the contracting parties - the brand/company and the influencer (including business/legal names and registration details)
2. Background: Context of the agreement, brief description of the parties' businesses, and general purpose of the partnership
3. Definitions: Definitions of key terms used throughout the agreement, including technical terms related to social media and marketing metrics
4. Scope of Services: Detailed description of the influencer's obligations, including content creation, posting requirements, and platform specifications
5. Content Requirements: Specific guidelines for content creation, including brand guidelines, disclosure requirements, and content approval processes
6. Compensation and Payment Terms: Details of payment structure, including fees, performance bonuses, and payment schedule
7. Compliance with Laws: Requirements for compliance with advertising laws, disclosure requirements, and platform-specific guidelines
8. Intellectual Property Rights: Ownership and licensing of content, usage rights, and brand material usage terms
9. Approval Process: Process for content review and approval, including timelines and revision procedures
10. Term and Termination: Duration of the agreement and conditions for termination
11. Confidentiality: Provisions regarding confidential information and trade secrets
12. Exclusivity and Non-Competition: Restrictions on working with competing brands during the agreement period
13. Representations and Warranties: Statements of fact and promises made by both parties
14. Liability and Indemnification: Allocation of risks and responsibilities between parties
15. General Provisions: Standard contractual clauses including governing law, jurisdiction, and amendment procedures
1. Crisis Management: Procedures for handling public relations issues or controversial content - recommended for high-profile partnerships
2. Performance Metrics: Specific KPIs and measurement criteria - useful for performance-based agreements
3. Product Placement: Specific rules for featuring products - needed when physical products are involved
4. Travel and Events: Terms for influencer attendance at events or travel requirements - include when in-person appearances are expected
5. Content Usage Rights Post-Termination: Terms for content use after agreement ends - important for long-term content strategies
6. Morality Clause: Behavioral expectations and consequences - recommended for high-value or sensitive brand partnerships
7. Third-Party Collaborations: Rules for involving other creators or brands - needed when collaborations are anticipated
8. Data Protection and Privacy: Detailed GDPR compliance measures - essential when handling user data or running contests
1. Schedule A: Campaign Brief: Detailed description of campaign objectives, timeline, and deliverables
2. Schedule B: Content Guidelines: Specific brand guidelines, tone of voice, and content requirements
3. Schedule C: Compensation Structure: Detailed breakdown of fees, payment schedules, and performance bonuses
4. Schedule D: Approved Platforms: List of social media platforms and specific requirements for each
5. Schedule E: Reporting Requirements: Templates and specifications for performance reporting
6. Appendix 1: Disclosure Requirements: Specific language and format for advertising disclosures
7. Appendix 2: Technical Requirements: Technical specifications for content (image sizes, video formats, etc.)
8. Appendix 3: Emergency Contact List: Key contacts for urgent situations or content issues
Advertiser
Advertising Materials
Affiliate Links
Approval Process
Brand
Brand Guidelines
Brand Materials
Campaign
Campaign Brief
Campaign Period
Commencement Date
Commercial Communication
Confidential Information
Content
Content Calendar
Deliverables
Disclosure Requirements
Effective Date
Engagement Rate
Exclusivity Period
Fees
Force Majeure
Hashtags
Influencer
Intellectual Property Rights
KPIs
Marketing Materials
Metrics
Moral Rights
Partnership
Performance Metrics
Personal Data
Platform
Posts
Product
Prohibited Content
Reach
Reporting Period
Services
Social Media Channels
Sponsored Content
Term
Territory
Third Party Rights
Usage Rights
User Generated Content
Working Day
Services
Content Creation
Approval Process
Content Guidelines
Platform Requirements
Disclosure Requirements
Compensation
Payment Terms
Performance Metrics
Intellectual Property
License Grant
Brand Guidelines
Confidentiality
Data Protection
Compliance
Representations and Warranties
Exclusivity
Non-Competition
Term
Termination
Force Majeure
Liability
Indemnification
Insurance
Assignment
Moral Rights
Crisis Management
Content Removal
Dispute Resolution
Governing Law
Jurisdiction
Amendments
Notices
Entire Agreement
Severability
Third Party Rights
Content Usage
Platform Policies
Reporting Requirements
Audit Rights
Retail
Fashion and Apparel
Beauty and Cosmetics
Technology
Food and Beverage
Gaming
Travel and Tourism
Health and Wellness
Sports and Fitness
Entertainment
Consumer Goods
Financial Services
Automotive
Education
Sustainable Products
Luxury Goods
Legal
Marketing
Digital
Social Media
Public Relations
Brand Management
Content Creation
Compliance
Business Development
Creative
Communications
Partnership Management
Marketing Director
Social Media Manager
Brand Manager
Digital Marketing Manager
Legal Counsel
Compliance Officer
Content Strategy Director
Influencer Marketing Specialist
PR Manager
Campaign Manager
Business Development Manager
Commercial Director
Creative Director
Community Manager
Digital Communications Manager
Partnership Manager
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