Influencer Partnership Agreement Template for Indonesia

A comprehensive legal agreement governed by Indonesian law that establishes the terms and conditions for a partnership between a brand/company and a social media influencer. The document outlines content creation requirements, posting schedules, compensation terms, compliance with Indonesian advertising and electronic transaction laws (particularly the ITE Law), intellectual property rights, and regulatory disclosure requirements. It includes specific provisions for social media platforms, content approval processes, and performance metrics while ensuring compliance with Indonesian consumer protection and digital content regulations.

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What is a Influencer Partnership Agreement?

The Influencer Partnership Agreement is essential for businesses operating in Indonesia's growing digital marketing landscape. It is used when engaging social media influencers for brand promotion and content creation, ensuring compliance with Indonesian regulations, particularly the Electronic Information and Transactions (ITE) Law and advertising standards. This document becomes necessary when brands want to formalize their relationship with influencers, protecting both parties' interests while clearly defining deliverables, compensation, and compliance requirements. The agreement is particularly important given Indonesia's strict digital content regulations and the need for transparent advertising disclosures. It should be customized based on campaign scope, platform requirements, and specific industry regulations, while maintaining compliance with Indonesian law.

What sections should be included in a Influencer Partnership Agreement?

1. Parties: Identification of the brand/company and the influencer, including their legal details and contact information

2. Background: Context of the agreement, brief description of the brand and influencer's business, and general purpose of the partnership

3. Definitions: Key terms used throughout the agreement, including technical terms related to social media metrics and deliverables

4. Scope of Services: Detailed description of the influencer's obligations, content requirements, and posting schedules

5. Content Guidelines and Approval Process: Guidelines for content creation, brand requirements, and the approval workflow before posting

6. Compliance Requirements: Obligations to comply with Indonesian advertising laws, disclosure requirements, and platform-specific guidelines

7. Compensation and Payment Terms: Fee structure, payment schedule, currency, and payment method details

8. Intellectual Property Rights: Ownership and usage rights of content, brand assets, and licensing terms

9. Representations and Warranties: Guarantees from both parties regarding authority, non-infringement, and compliance with laws

10. Confidentiality: Protection of confidential information shared during the partnership

11. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

12. Exclusivity and Non-Competition: Restrictions on working with competing brands during the agreement period

13. Governing Law and Dispute Resolution: Application of Indonesian law and method of resolving disputes

What sections are optional to include in a Influencer Partnership Agreement?

1. Performance Metrics and Reporting: Specific KPIs, reporting requirements, and performance evaluation criteria - used for larger campaigns or long-term partnerships

2. Crisis Management: Procedures for handling negative publicity or social media crises - important for high-profile influencers or sensitive industries

3. Content Boosting and Paid Promotion: Terms for additional paid promotion of content - relevant when paid advertising is part of the strategy

4. Event Attendance: Terms for physical appearances and events - applicable when in-person appearances are required

5. International Usage Rights: Terms for content use in multiple jurisdictions - needed for international campaigns

6. Product Provision and Safety: Terms regarding product sampling and safety requirements - essential for partnerships involving physical products

7. Agency Involvement: Terms relating to third-party agency relationships - needed when agencies are involved in managing the partnership

What schedules should be included in a Influencer Partnership Agreement?

1. Schedule A - Content Deliverables: Detailed list of required content, specifications, and deadlines

2. Schedule B - Brand Guidelines: Comprehensive brand guidelines, including logos, colors, messaging, and prohibited content

3. Schedule C - Compensation Details: Detailed breakdown of fees, payment milestones, and any performance-based bonuses

4. Schedule D - Approved Products/Services: List of specific products or services the influencer is authorized to promote

5. Schedule E - Compliance Checklist: Checklist of regulatory requirements and platform-specific guidelines

6. Appendix 1 - Disclosure Requirements: Specific language and format for advertising disclosures as per Indonesian regulations

7. Appendix 2 - Performance Metrics Template: Template for reporting engagement metrics and campaign performance

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

Indonesia

Publisher

Genie AI

Cost

Free to use

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