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1. Parties: Identification of the contracting parties - the brand/company and the influencer, including their legal names, addresses, and registration details if applicable
2. Background: Context of the agreement, brief description of the brand and influencer's business, and purpose of the partnership
3. Definitions: Definitions of key terms used throughout the agreement, including 'Content', 'Platform', 'Campaign', 'Deliverables', etc.
4. Scope of Services: Detailed description of the influencer's obligations, content requirements, and posting specifications
5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination
6. Compensation and Payment Terms: Fee structure, payment schedule, and any performance-based bonuses
7. Content Approval Process: Process for content submission, review, revision, and approval
8. Compliance Requirements: Requirements for disclosure of sponsored content, adherence to advertising standards, and platform guidelines
9. Intellectual Property Rights: Ownership and usage rights of content, brand materials, and related intellectual property
10. Exclusivity and Non-Compete: Terms regarding working with competing brands and exclusivity requirements
11. Confidentiality: Protection of confidential information shared during the partnership
12. Representations and Warranties: Mutual assurances regarding authority, capacity, and compliance with laws
13. Liability and Indemnification: Allocation of risks and responsibilities between parties
14. General Provisions: Standard contract clauses including governing law, dispute resolution, and amendment procedures
1. Performance Metrics: Specific KPIs and measurement criteria for campaign success, used when the agreement includes performance-based compensation
2. Crisis Management: Procedures for handling negative publicity or social media crises, recommended for high-profile partnerships
3. Content Usage Rights After Termination: Terms for content archival and usage after the agreement ends, important for long-term content strategies
4. Morality Clause: Standards of behavior and consequences for misconduct, recommended for significant partnerships
5. International Usage: Terms for content usage in multiple jurisdictions, needed when content will be used internationally
6. Agency Involvement: Terms regarding the role of marketing agencies, needed when third-party agencies are involved
7. Product Safety and Compliance: Specific requirements for product demonstrations or reviews, important for regulated products
1. Schedule A - Campaign Specifications: Detailed requirements for each campaign, including content themes, hashtags, and key messages
2. Schedule B - Compensation Details: Detailed breakdown of fees, payment schedules, and performance bonuses
3. Schedule C - Content Guidelines: Brand guidelines, acceptable content parameters, and restricted content types
4. Schedule D - Approval Workflow: Detailed steps and timelines for content approval process
5. Schedule E - Platform-Specific Requirements: Requirements specific to each social media platform being used
6. Appendix 1 - Sample Disclosures: Approved disclosure language for sponsored content
7. Appendix 2 - Performance Metrics Template: Template for tracking and reporting campaign performance
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