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1. Parties: Identification of the licensor (logo owner) and licensee with full legal names and addresses
2. Background: Context of the agreement, confirmation of logo ownership and trademark status, and purpose of the license
3. Definitions: Key terms used throughout the agreement including 'Logo', 'Territory', 'Term', 'Licensed Products', etc.
4. Grant of License: Scope of the license granted, including whether exclusive or non-exclusive, and permitted uses of the logo
5. Term and Territory: Duration of the license agreement and geographical areas where the logo can be used
6. License Fees: Financial terms including license fees, royalties, payment schedule, and reporting requirements
7. Quality Control: Standards for logo usage, approval processes for materials featuring the logo, and quality maintenance requirements
8. Ownership and Protection: Affirmation of licensor's ownership rights, trademark protection obligations, and infringement handling
9. Representations and Warranties: Parties' warranties regarding logo ownership, right to license, and non-infringement
10. Termination: Grounds for termination, termination process, and consequences of termination
11. Post-Termination Obligations: Obligations after agreement ends, including cessation of logo use and return/destruction of materials
12. General Provisions: Standard clauses including notices, assignment, governing law, and dispute resolution
1. Sublicensing Rights: Include when licensee is permitted to sublicense the logo to third parties
2. Merchandise Rights: Include when logo will be used on products for sale
3. Marketing and Promotion: Include when specific marketing requirements or restrictions apply
4. Digital Usage: Include when logo will be used in digital media, websites, or apps
5. Audit Rights: Include when licensor requires right to audit licensee's usage and financial records
6. Insurance: Include when licensee must maintain specific insurance coverage
7. Change of Control: Include when agreement needs to address ownership changes of either party
1. Schedule A - Logo Specifications: Detailed technical specifications of the logo including dimensions, colors, formats, and variations
2. Schedule B - Territory Definition: Detailed list of countries/regions where logo use is permitted
3. Schedule C - Approved Products/Services: List of specific products or services approved for logo usage
4. Schedule D - Quality Control Guidelines: Detailed quality control standards and approval procedures
5. Schedule E - Fee Schedule: Detailed breakdown of fees, royalties, and payment terms
6. Schedule F - Usage Guidelines: Comprehensive brand guidelines for logo usage
7. Appendix 1 - Approval Request Form: Standard form for requesting approval for new logo uses
Approved Products
Approved Services
Branding Guidelines
Commencement Date
Confidential Information
Effective Date
Force Majeure
Governing Law
Initial Term
Intellectual Property Rights
License
License Fee
Licensed Materials
Licensed Territory
Licensee
Licensor
Logo
Logo Specifications
Marketing Materials
Net Sales
Quality Standards
Renewal Term
Royalty
Sublicense
Term
Territory
Third Party
Trademark
Usage Guidelines
Working Day
Territory
Term
License Fees and Royalties
Payment Terms
Quality Control
Approval Process
Usage Restrictions
Intellectual Property Rights
Ownership
Representations and Warranties
Confidentiality
Non-Competition
Indemnification
Insurance
Assignment
Termination
Post-Termination Obligations
Force Majeure
Notices
Governing Law
Dispute Resolution
Amendment
Severability
Entire Agreement
Third Party Rights
Waiver
Counterparts
Further Assurance
Compliance with Laws
Audit Rights
Records and Reporting
Marketing and Promotion
Sublicensing
Brand Protection
Registration
Retail
Manufacturing
Technology
Media and Entertainment
Sports and Recreation
Fashion and Apparel
Consumer Goods
Professional Services
Education
Hospitality
E-commerce
Advertising and Marketing
Franchise Business
Events and Entertainment
Legal
Brand Management
Marketing
Business Development
Intellectual Property
Compliance
Commercial Operations
Corporate Affairs
Merchandising
Licensing
Brand Manager
Legal Counsel
Intellectual Property Attorney
Licensing Manager
Commercial Director
Marketing Director
Business Development Manager
Franchise Manager
Compliance Officer
Corporate Counsel
Brand Protection Manager
Chief Marketing Officer
Merchandising Manager
Partnership Manager
General Counsel
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