The Logo License Agreement is a crucial document used when a logo owner wishes to permit another party to use their logo while maintaining control over its presentation and application. This agreement, governed by Hong Kong law, is particularly important in commercial relationships involving branding, merchandising, or partnership arrangements. It establishes clear parameters for logo usage, including permitted applications, territorial restrictions, and quality control measures. The agreement ensures compliance with Hong Kong intellectual property laws while protecting the licensor's rights and providing the licensee with clear guidelines. It's commonly used in franchise arrangements, merchandise licensing, corporate partnerships, and other commercial ventures where brand identity needs to be carefully managed and protected.
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1. Parties: Identification of the licensor and licensee, including full legal names and registered addresses
2. Background: Context of the agreement, confirmation of logo ownership and parties' intentions
3. Definitions: Definitions of key terms used throughout the agreement, including 'Logo', 'Territory', 'Term', and 'Licensed Use'
4. Grant of License: Specific details of the license granted, including scope, exclusivity/non-exclusivity, and permitted uses
5. License Fee and Payment Terms: Details of licensing fees, payment schedule, and any royalty calculations
6. Quality Control: Requirements for maintaining logo quality and brand standards
7. Intellectual Property Rights: Confirmation of ownership rights and protection of the logo
8. Term and Termination: Duration of the agreement and circumstances for termination
9. Warranties and Representations: Warranties regarding ownership, right to license, and non-infringement
10. Indemnification: Mutual or one-way indemnification provisions for breach or misuse
11. General Provisions: Standard boilerplate clauses including notices, assignment, and governing law
1. Sub-licensing Rights: Include when licensee is permitted to grant sub-licenses to third parties
2. Territory Restrictions: Include when license is limited to specific geographic regions
3. Minimum Usage Requirements: Include when there are minimum usage or royalty requirements
4. Marketing and Promotion: Include when specific marketing requirements or restrictions apply
5. Modification Rights: Include when licensee is permitted to modify the logo
6. Audit Rights: Include when licensor requires right to audit usage or royalty calculations
7. Insurance Requirements: Include when specific insurance coverage is required for logo usage
1. Schedule 1 - Logo Specifications: Technical specifications, including file formats, dimensions, and color codes
2. Schedule 2 - Brand Guidelines: Detailed guidelines for logo usage, including positioning, clear space, and prohibited uses
3. Schedule 3 - Payment Schedule: Detailed breakdown of payment terms, including royalty calculations if applicable
4. Schedule 4 - Approved Uses: List of pre-approved uses and applications of the logo
5. Schedule 5 - Territory Definition: Detailed description of licensed territories if geographically restricted
6. Appendix A - Logo Artwork: Digital files or physical representations of the licensed logo
Relevant legal definitions
Agreement
Affiliate
Approved Uses
Brand Guidelines
Business Day
Commencement Date
Confidential Information
Effective Date
Force Majeure Event
Initial Term
Intellectual Property Rights
License
License Fee
Licensed Products
Logo
Logo Specifications
Marketing Materials
Net Sales
Products
Quality Standards
Quarter
Renewal Term
Royalties
Services
Sub-licensee
Term
Territory
Third Party
Trade Marks
Working Day
Affiliate
Approved Uses
Brand Guidelines
Business Day
Commencement Date
Confidential Information
Effective Date
Force Majeure Event
Initial Term
Intellectual Property Rights
License
License Fee
Licensed Products
Logo
Logo Specifications
Marketing Materials
Net Sales
Products
Quality Standards
Quarter
Renewal Term
Royalties
Services
Sub-licensee
Term
Territory
Third Party
Trade Marks
Working Day
Clauses
Grant of License
Scope of License
Territory
Payment
Royalties
Quality Control
Approval Process
Brand Protection
Sub-licensing
Intellectual Property Rights
Ownership
Usage Rights
Term
Termination
Warranties
Representations
Indemnification
Confidentiality
Non-Competition
Assignment
Force Majeure
Notices
Governing Law
Dispute Resolution
Entire Agreement
Severability
Amendment
Waiver
Further Assurance
Counterparts
Scope of License
Territory
Payment
Royalties
Quality Control
Approval Process
Brand Protection
Sub-licensing
Intellectual Property Rights
Ownership
Usage Rights
Term
Termination
Warranties
Representations
Indemnification
Confidentiality
Non-Competition
Assignment
Force Majeure
Notices
Governing Law
Dispute Resolution
Entire Agreement
Severability
Amendment
Waiver
Further Assurance
Counterparts
Relevant Industries
Retail
Manufacturing
Fashion and Apparel
Entertainment
Sports
Media and Publishing
Advertising
Consumer Goods
Technology
Professional Services
Education
Franchising
Merchandising
E-commerce
Relevant Teams
Legal
Intellectual Property
Brand Management
Marketing
Business Development
Commercial
Design
Creative
Compliance
Merchandising
Licensing
Relevant Roles
Legal Counsel
Intellectual Property Lawyer
Brand Manager
Licensing Manager
Commercial Director
Marketing Director
Chief Marketing Officer
Business Development Manager
Compliance Officer
Contract Manager
Creative Director
Design Manager
Franchise Manager
Merchandising Manager
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