Genie AI vs Looplex

✅ AI-superpowered contract drafting, collaboration & review

✅ Strong document automation capabilities with decision tree mapping; specialized expertise in the Brazilian legal market; no-code workflow automation

✅ Lawyer-supported AI and ML at the core of the platform

❓ Incorporates AI for document automation and analysis, but not built as an AI-first platform from inception

✅ Enterprise-grade security measures in place

✅ Enterprise-grade security with data encryption

✅ Compliant with major security standards, ISO27001 and SOC2

❓ Some security certifications but less comprehensive than global enterprise solutions

✅ You own the IP of your data. We don't train our models on your data. None of our partners train their models on your data.

✅ Compliant with Brazilian data protection laws (LGPD)

❓ Multiple authentication options (coming soon) (request this feature)

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✅ Multiple authentication options including SSO

✅ Granular user permissions and access control features (document level, project level, organization level, party level)

✅ Granular user permissions and role-based access controls

✅ Compliant with GDPR and other privacy regulations

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✅ Compliant with LGPD (Brazilian equivalent to GDPR)

✅ Industry-leading AI-assisted contract drafting capabilities (all expected provisions and sections over 20 pages)

✅ Document automation with decision-tree based systems for creating complex legal documents

✅ Built-in real-time collaboration features just like Office365 or Google Docs (No need to download your red-lined version, and make it editable, then send it on - it's all doable within Genie)

❓ Basic collaboration features but lacks real-time collaborative editing

✅ Powerful AI-driven contract analysis, red/amber/green flag reviews every clause (industry-leading improvements coming in 2025)

❓ Basic contract analysis capabilities but less sophisticated than AI-native solutions

✅ Manage your projects and organise your own template and clause library

✅ Strong document automation capabilities with decision tree mapping; specialized expertise in the Brazilian legal market; no-code workflow automation

❓ No 'dumb' automated workflows. Agentic workflows coming in 2025

✅ Strong workflow automation and approval routing capabilities

✅ Full numbering support + AI auto-styling and formatting (coming soon)

✅ Supports complex legal styling and formatting through templates

❓ Not integrated with legal and business tools beyond full .docx compatibility. If you can use a word doc with it, you can use Genie with it.

❓ Some integrations with business tools but primarily within the Brazilian ecosystem

❓ Just export to .docx and use your existing provider (request this feature)

✅ Native e-signature capabilities and third-party integrations

✅ Company and user level reporting and analytics (on request)

✅ Detailed analytics on document usage and workflow performance

✅ AI-powered document assembly

✅ Strong document assembly capabilities through no-code interface and decision tree mapping

✅ Market-leading AI-powered document editing: Ask Genie to edit your styling, reformat a table, or suggestion new clause text. As tracked changes, and private per party. Genie assists with and automates entire workflows, it doesn't just produce text responses.

❓ Limited AI-powered document editing compared to AI-native platforms

❓ Top-level AI Legal Research available as AI chat within the legal document, some prompting required (request this feature)

❌ No significant legal research capabilities or integrations

✅ Negotiation tools for multi-party clause-by-clause agreements

❓ Basic contract lifecycle management but limited AI-powered negotiation tools

❓ No advanced data extraction or OCR capabilities (request this feature)

✅ Data extraction capabilities for forms and structured documents

✅ Mobile-optimised Web App

❓ Limited mobile functionality compared to desktop experience

❓ Coming soon (request this feature)

✅ Integrations with major cloud storage providers

✅ Community clause library available for creating modular contracts

❌ No community-driven clause library

Coming soon - ✅ A library of your private clauses usable only by your legal team

✅ Supports creation and management of private clause libraries

✅ Community template library available to create modular contracts

❌ No community template library

✅ Bring your own library of private templates usable only by your legal team, within Genie

✅ Extensive support for creation and management of private template libraries

✅ Seamless integration with Microsoft Word, full styling, tables, formatting compatibility

✅ Integration with Microsoft Word for document generation

✅ No known issues (Pre-formatted templates, consistent formatting, tables, cross-version compatibility)

❓ Some users report formatting inconsistencies when working with complex templates

✅ Generally positive reviews

❓ Complex setup process, limited international support, and steep learning curve

✅ Multiple support channels available including phone, whatsapp, email and live chat

❓ Support primarily in Portuguese with limited English support channels

✅ Available with our custom plans

✅ Available for enterprise clients

✅ For our custom plans, get setup within 3 days with a guided onboarding plan

❓ Requires significant implementation time, especially for complex workflows

✅ Established AI-focused legal tech company

✅ 2014 - Established legal tech company from Brazil

✅ Founded in 2017, deep AI integration from inception. A thick layer built with AI specialists and senior lawyers to ensure the models produce high quality legally customised outputs

✅ Native web-based platform with Microsoft Word integration

✅ Our AI models are built using proprietary intelligence and research supported by UCL, Imperial College London and Oxford University. Rigorous testing process to ensure the outputs are accurate

✅ Over 110,000 companies have registered to use the Genie platform in total, including 11 FTSE100 firms, 20 Global200 firms, a number of top US banks, and two of the ‘big four’ UK supermarket chains.

✅ Leading legal tech provider in Brazil with over 20,000 users, including major Brazilian law firms and corporations

✅ 3rd party and proprietary AI models

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✅ Cloud-based (SaaS)

✅ Suitable for in-house legal, law firms, and SMEs

✅ Law firms, corporate legal departments, and financial institutions, primarily in Brazil and Latin America

✅ Built as a platform which is versatile across various industries. Focus areas are construction, manufacturing, consultancy and legal services.

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❓ Strong focus on Brazilian legal market with specialization in contract automation, banking and financial services

✅ 120+ jurisdictions including the UK, California, Texas, India, Australia, South Africa, Singapore, France, and Germany.

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❓ Primarily Brazil and Latin America, with limited international coverage

✅ Generous free plan. Transparent subscription plans to suit different needs. Custom plans for orgs handling more than 10 documents per month.

❓ Subscription-based with different tiers based on features and user counts; custom enterprise pricing

✅ Offers SLAs for custom plans, specifics not public

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✅ 99.5% uptime guarantee for enterprise clients

✅ Fortnightly legal prompt training sessions from ex-Clifford Chance Legal Engineers;

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There's also an active Slack community (join now)

Community & events: ❓ Hosts regional conferences and webinars primarily focused on the Brazilian legal tech community; limited global community presenceTraining: ✅ Comprehensive documentation and training, primarily in PortuguesePrompt Training: ❌ No specialized legal prompt engineering training

Self-Serve: ✅ 1-click, no email address required, no card required
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Sales: ✅ 2-3 weeks from pilot to full team adoption

Self-serve: ❌ No immediate self-serve option; requires account setup and configurationSales: ❓ Typically 1-2 months from purchase to implementation

✅ Simple 3-step process: try with your document, explore your scenarios, receive 360° assessment

✅ 1-2 weeks from agreement to full implementation

Pilot: ❓ Structured pilot process requiring significant configurationImplementation Timeline: ❓ Typically 1-2 months from purchase to full implementation

✅ Consultative, transparent pricing, no hard selling

❓ Traditional sales cycle with demos and negotiations, primarily in Portuguese

✅ Firefish reduced contract review time by 50%, from 2.5 hrs to 1.25 hrs per document, saving 15+ hrs weekly per person

✅ Major Brazilian law firm reduced document creation time by 70% and improved accuracy by 90%

✅ Average 60% time savings on contract drafting; 50% reduction in review cycles; ROI typically 3x cost

✅ Documents cost savings and efficiency gains primarily in the Brazilian market