Brand Partnership Agreement Template for Indonesia

A Brand Partnership Agreement is a legally binding contract that governs collaboration between parties seeking to leverage each other's brand assets in the Indonesian market. This document establishes clear terms for brand usage, quality control, financial arrangements, and regulatory compliance while protecting the intellectual property rights of all involved parties.

When do you need this document?

You need a Brand Partnership Agreement when entering strategic collaborations that involve brand sharing or cross-promotion in Indonesia. This includes situations where a local distributor wants to represent an international brand, when two companies plan co-branded product launches, or when digital platforms seek to feature branded content. The agreement is essential for marketing agencies managing brand campaigns, retail partners displaying branded merchandise, and content creators producing sponsored materials. Manufacturing partnerships that involve brand licensing also require this documentation to ensure proper trademark usage and quality standards are maintained throughout the production process.

Key legal considerations

Your Brand Partnership Agreement must address several critical legal elements to protect all parties involved. Intellectual property provisions should clearly define permitted brand usage, trademark licensing terms, and restrictions on logo modifications or unauthorized representations. Quality control clauses are essential to maintain brand standards and prevent reputational damage, including inspection rights and compliance monitoring procedures. Financial terms should specify revenue sharing arrangements, payment schedules, and cost allocation for joint marketing activities. Termination provisions must outline exit procedures, asset return requirements, and post-termination obligations to prevent ongoing disputes. Additionally, the agreement should include confidentiality clauses to protect sensitive business information and trade secrets shared during the partnership.

Legal requirements in Indonesia

Indonesian law imposes specific requirements on brand partnerships that must be incorporated into your agreement. Under the Indonesian Civil Code, all contracts must meet basic validity requirements including legal capacity of parties, lawful subject matter, and proper consideration. Law No. 20 of 2016 on Marks and Geographical Indications requires that trademark licensing arrangements be properly documented and registered with the Directorate General of Intellectual Property Rights. Your agreement must comply with Law No. 5 of 1999 on competition law, ensuring the partnership doesn't create unfair market advantages or monopolistic practices. Consumer protection under Law No. 8 of 1999 mandates that branded products meet safety standards and accurate labeling requirements. If your partnership involves advertising or media content, compliance with Law No. 32 of 2002 on Broadcasting is required, including adherence to content standards and advertising time limitations. For partnerships involving food or pharmaceutical products, additional Halal certification and BPOM (Indonesian FDA) approval may be necessary to operate legally in the Indonesian market.