Promotion Agreement Template for Denmark

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Key Requirements PROMPT example:

Promotion Agreement

I need a Promotion Agreement under Danish law for an influencer marketing campaign on social media platforms, with specific provisions for content approval processes and performance-based compensation structure, to be effective from March 2025.

What is a Promotion Agreement?

The Promotion Agreement is a crucial legal document used when a company wishes to engage external parties for promotional activities in Denmark. This contract type is essential for businesses operating in the Danish market who need to establish clear terms for marketing campaigns, brand promotions, or promotional events. The agreement must comply with Danish legislation, particularly the Marketing Practices Act and relevant EU regulations. It typically includes detailed specifications of promotional activities, compensation structures, compliance requirements, and brand usage guidelines. The Promotion Agreement is particularly important in today's complex marketing landscape, where campaigns often span multiple channels and must navigate various regulatory requirements. It serves to protect both the company's interests and ensure that promotional activities align with Danish legal standards.

What sections should be included in a Promotion Agreement?

1. Parties: Identification and details of the contracting parties - typically the promoter and the company whose products/services are being promoted

2. Background: Context of the agreement and general purpose of the promotional arrangement

3. Definitions: Key terms used throughout the agreement including 'Promotional Services', 'Territory', 'Campaign Period', etc.

4. Scope of Services: Detailed description of the promotional activities to be undertaken

5. Term and Termination: Duration of the agreement and conditions for termination

6. Compensation and Payment Terms: Fee structure, payment schedule, and any performance-based incentives

7. Obligations of the Promoter: Specific duties and responsibilities of the party providing promotional services

8. Obligations of the Company: Responsibilities of the company receiving promotional services, including provision of materials and approvals

9. Intellectual Property Rights: Usage rights and restrictions regarding trademarks, logos, and promotional materials

10. Compliance with Laws: Requirements to comply with relevant marketing laws and regulations

11. Confidentiality: Protection of confidential information exchanged during the promotional activities

12. General Terms: Standard contractual provisions including notices, amendments, and governing law

What sections are optional to include in a Promotion Agreement?

1. Digital Marketing Provisions: Specific terms for online and social media promotions, including GDPR compliance - include when digital marketing is part of the services

2. Event-Specific Terms: Additional provisions for physical promotional events - include when live events are planned

3. Territory Restrictions: Geographical limitations and specific market requirements - include for international promotions

4. Performance Metrics: KPIs and measurement criteria - include when compensation is performance-based

5. Exclusivity Provisions: Terms preventing the promoter from working with competitors - include when exclusive arrangements are required

6. Insurance Requirements: Specific insurance coverage requirements - include for high-risk promotional activities

7. Regulatory Compliance: Industry-specific compliance requirements - include for regulated sectors like financial services or healthcare

What schedules should be included in a Promotion Agreement?

1. Schedule A - Promotional Services Description: Detailed specification of promotional activities, timelines, and deliverables

2. Schedule B - Compensation Structure: Detailed breakdown of fees, commission rates, and payment calculations

3. Schedule C - Brand Guidelines: Company's branding requirements and usage guidelines

4. Schedule D - Campaign Calendar: Timeline of promotional activities and key campaign dates

5. Schedule E - Approved Marketing Materials: List or samples of pre-approved promotional content and materials

6. Schedule F - Performance Metrics and Reporting Requirements: Detailed KPIs, reporting templates, and measurement methodologies

7. Schedule G - Territory and Channel Specifications: Detailed description of geographical areas and marketing channels covered

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

Consumer Goods

Entertainment

Fashion and Apparel

Food and Beverage

Technology

Healthcare and Pharmaceuticals

Financial Services

Telecommunications

Automotive

Travel and Tourism

Sports and Recreation

Media and Publishing

E-commerce

Relevant Teams

Legal

Marketing

Sales

Business Development

Compliance

Commercial

Procurement

Digital Marketing

Brand Management

Events

Partner Relations

Relevant Roles

Marketing Director

Brand Manager

Commercial Director

Business Development Manager

Legal Counsel

Compliance Officer

Marketing Campaign Manager

Chief Marketing Officer

Sales Director

Partnership Manager

Digital Marketing Manager

Events Manager

Procurement Manager

Contract Manager

Promotional Activities Coordinator

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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