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Marketing Partner Agreement
I need a Marketing Partner Agreement under Danish law for appointing an exclusive digital marketing agency to handle our social media presence and online advertising campaigns across Scandinavia, with specific performance metrics and a revenue-sharing model starting from March 2025.
1. Parties: Identification of the contracting parties with full legal names and addresses
2. Background: Context of the agreement and brief description of each party's business and objectives
3. Definitions: Definitions of key terms used throughout the agreement
4. Appointment and Scope: Terms of appointment, exclusivity/non-exclusivity, and territorial scope
5. Marketing Partner Obligations: Detailed responsibilities and commitments of the marketing partner
6. Company Obligations: Support, materials, and resources to be provided by the principal company
7. Approval Process: Procedures for approval of marketing materials and campaigns
8. Compensation and Payment: Fee structure, payment terms, and any performance-based incentives
9. Intellectual Property Rights: Ownership and usage rights of trademarks, marketing materials, and other IP
10. Data Protection and Privacy: GDPR compliance and data handling requirements
11. Confidentiality: Protection of confidential information and trade secrets
12. Term and Termination: Duration of agreement and termination provisions
13. Post-Termination Obligations: Obligations and restrictions after agreement ends
14. General Provisions: Standard boilerplate clauses including governing law, notices, and amendments
1. Performance Targets: Specific KPIs and performance metrics, used when the agreement includes performance-based elements
2. Marketing Budget: Budget allocation and management procedures, included when the partner has budget responsibility
3. Compliance with Industry Standards: Specific industry compliance requirements, needed for regulated industries
4. Sub-contractors: Terms for engaging sub-contractors, included when sub-contracting is permitted
5. Non-Competition: Restrictions on competing activities, used when exclusivity is important
6. Insurance Requirements: Specific insurance coverage requirements, important for high-value or high-risk activities
7. Audit Rights: Rights to audit marketing activities and expenses, included when significant budgets are involved
1. Schedule 1 - Services Description: Detailed description of marketing services to be provided
2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, commission structures, and payment terms
3. Schedule 3 - Brand Guidelines: Company's branding requirements and usage guidelines
4. Schedule 4 - Approved Marketing Channels: List of approved marketing channels and platforms
5. Schedule 5 - Reporting Requirements: Templates and specifications for regular reporting
6. Schedule 6 - Data Processing Agreement: Detailed GDPR-compliant data processing terms
7. Schedule 7 - Key Personnel: List of key personnel from both parties responsible for the partnership
8. Appendix A - Marketing Territory: Detailed description and/or maps of authorized marketing territories
Authors
Applicable Laws
Approved Marketing Materials
Brand Guidelines
Business Day
Campaign
Company
Company Materials
Confidential Information
Data Protection Laws
Deliverables
Effective Date
Force Majeure Event
GDPR
Intellectual Property Rights
Key Performance Indicators
Marketing Activities
Marketing Budget
Marketing Partner
Marketing Services
Marketing Territory
Personal Data
Reporting Period
Service Fees
Success Metrics
Term
Third Party Materials
Trademarks
Working Hours
Affiliate
Approved Channels
Commission
Customer
Digital Assets
Marketing Plan
Performance Period
Target Audience
Marketing Partner Personnel
Revenue Share
Social Media Platforms
Scope of Services
Exclusivity
Territory
Term and Duration
Marketing Partner Obligations
Company Obligations
Approval Process
Marketing Materials
Performance Requirements
Fees and Payment
Commission Structure
Intellectual Property Rights
Brand Usage
Data Protection
GDPR Compliance
Confidentiality
Non-Competition
Non-Solicitation
Representations and Warranties
Indemnification
Limitation of Liability
Insurance
Force Majeure
Termination
Post-Termination Obligations
Assignment
Subcontracting
Audit Rights
Reporting Requirements
Notice
Governing Law
Dispute Resolution
Entire Agreement
Amendment
Severability
Waiver
Third Party Rights
Marketing Standards Compliance
Social Media Usage
Campaign Approval
Budget Management
Performance Metrics
Quality Control
Retail
E-commerce
Technology
Consumer Goods
Financial Services
Healthcare
Entertainment
Hospitality
Manufacturing
Professional Services
Education
Real Estate
Telecommunications
Food and Beverage
Automotive
Legal
Marketing
Business Development
Compliance
Brand Management
Digital Marketing
Commercial Operations
Procurement
Partner Relations
Corporate Communications
Chief Marketing Officer
Marketing Director
Brand Manager
Digital Marketing Manager
Business Development Director
Legal Counsel
Compliance Officer
Partnership Manager
Marketing Operations Manager
Account Director
Contract Manager
Commercial Director
Marketing Compliance Manager
Agency Relations Manager
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