The Influencer Agreement Contract is essential for businesses engaging in influencer marketing activities in Denmark. This document is designed to comply with Danish legal requirements, including the Marketing Practices Act (Markedsføringsloven) and GDPR regulations. It should be used when establishing a formal collaboration between brands and social media influencers, whether for one-off campaigns or ongoing partnerships. The agreement covers crucial aspects such as content specifications, posting requirements, compensation structures, disclosure obligations, intellectual property rights, and data protection requirements. It provides necessary legal protection for both parties while ensuring transparency in commercial communications as required by Danish law. The document is particularly important given the increasing scrutiny of influencer marketing by Danish consumer protection authorities and the need for clear documentation of commercial relationships in digital marketing.

1. Parties: Identification of the contracting parties - the brand/company and the influencer, including full legal names, addresses, and registration numbers where applicable

2. Background: Context of the agreement, brief description of the brand and influencer's business, and general purpose of the collaboration

3. Definitions: Definitions of key terms used throughout the agreement, including 'Content', 'Campaign', 'Platform', 'Deliverables', etc.

4. Scope of Services: Detailed description of the influencer's services, including content creation, posting requirements, and platform specifications

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination by either party

6. Compensation and Payment Terms: Details of payment, including fee structure, payment schedule, and any performance-based bonuses

7. Content Requirements: Specific requirements for content creation, including quality standards, brand guidelines, and approval processes

8. Compliance and Disclosures: Requirements for legal compliance, including advertising disclosure requirements and platform-specific guidelines

9. Intellectual Property Rights: Ownership and licensing of content, usage rights, and restrictions

10. Confidentiality: Obligations regarding confidential information and trade secrets

11. Representations and Warranties: Mutual assurances regarding authority, capacity, and compliance with laws

12. Liability and Indemnification: Allocation of risks and responsibilities between parties

13. Data Protection: GDPR compliance requirements and data handling obligations

14. General Provisions: Standard legal provisions including governing law, jurisdiction, and entire agreement