Influencer Agreement via Agency Template for Denmark

An Influencer Agreement via Agency is a three-way contract where social media creators work with brands through a management agency in Denmark. It spells out how the agency represents the influencer, handles brand deals, and manages payments while following Danish marketing laws and social media regulations.

The agreement covers essential points like content approval processes, compensation splits, exclusivity terms, and disclosure requirements under Danish consumer protection rules. It protects all parties by clearly defining the agency's role in negotiating deals, ensuring compliance with influencer marketing guidelines, and managing the business relationship between creators and brands.

Use an Influencer Agreement via Agency when managing social media creators through a professional intermediary in Denmark. This agreement becomes essential once your agency starts representing multiple influencers or when brand collaborations reach a certain complexity or value threshold that requires formal management structure.

The agreement proves particularly valuable during rapid business growth, when scaling influencer campaigns across platforms, or when dealing with international brands under Danish marketing laws. It helps prevent misunderstandings about commission structures, content rights, and promotional guidelines while ensuring compliance with Danish influencer marketing regulations and disclosure requirements.

• Full-Service Management: Traditional Influencer Agreement via Agency covering all aspects of representation, including content approval, brand deals, and financial management
• Campaign-Specific: Focuses on single or limited-term brand collaborations while maintaining ongoing agency representation
• Platform-Exclusive: Tailored for specific social media platforms like Instagram or TikTok, with platform-specific compliance requirements
• Multi-Territory: Adapted for influencers working with Danish agencies but targeting international audiences
• Micro-Influencer: Simplified agreements for creators with smaller followings, featuring adjusted commission structures and minimal exclusivity terms

• Talent Management Agencies: Draft and negotiate the agreements, manage relationships between brands and influencers, and ensure compliance with Danish marketing laws
• Social Media Influencers: Content creators who sign with agencies to access brand deals, professional representation, and business management services
• Brand Partners: Companies seeking influencer marketing services through agencies, often requiring specific content deliverables and performance metrics
• Legal Counsel: Reviews and adapts agreements to meet Danish consumer protection and marketing regulations
• Marketing Compliance Officers: Monitor adherence to disclosure requirements and promotional guidelines in influencer content

• Agency Details: Gather agency's service scope, commission structure, and management approach for influencer relationships
• Influencer Information: Document social media platforms, follower counts, content types, and existing brand partnerships
• Payment Terms: Define commission percentages, payment schedules, and handling of expenses and brand collaboration fees
• Content Guidelines: Outline approval processes, posting requirements, and compliance with Danish marketing regulations
• Exclusivity Terms: Specify any category restrictions, competing brand limitations, and exclusive representation periods
• Platform Access: Use our platform to generate a legally-sound agreement that includes all mandatory elements under Danish law

• Parties and Scope: Clear identification of agency, influencer, and representation terms under Danish law
• Service Terms: Detailed outline of agency responsibilities, content management, and brand deal negotiations
• Compensation Structure: Commission rates, payment terms, and revenue sharing arrangements
• Content Rights: Ownership, usage rights, and licensing terms for created content
• Marketing Compliance: Danish disclosure requirements and advertising regulations for social media
• Termination Terms: Notice periods, exit conditions, and post-termination obligations
• Data Protection: GDPR compliance measures and personal data handling procedures
• Dispute Resolution: Danish jurisdiction and applicable conflict resolution methods

The key difference between an Influencer Agreement via Agency and a standard Influencer Agreement lies in their structure and relationship dynamics. While both handle social media promotions, they serve distinct purposes in the Danish marketing landscape.

• Relationship Structure: Agency agreements involve three parties (agency, influencer, brand) with the agency as intermediary, while direct influencer agreements are two-party contracts between brand and creator
• Compensation Management: Agency versions include commission structures and agency fees, whereas direct agreements focus solely on creator payment terms
• Legal Responsibility: Agency agreements distribute compliance obligations across three parties, with agencies often bearing primary responsibility for Danish marketing law compliance
• Service Scope: Agency versions cover ongoing representation and multiple brand deals, while direct agreements typically address single campaigns or specific brand relationships