Influencer Agreement via Agency Template for United States

An Influencer Agreement via Agency is a three-way contract where social media personalities partner with brands through a talent management agency in the Philippines. It spells out how influencers will promote products or services, while their agency handles negotiations, payments, and legal compliance with DTI advertising guidelines.

These agreements protect all parties by clearly defining content requirements, posting schedules, compensation terms, and exclusivity rules. They're especially important under Philippine social media marketing laws, which require transparent disclosure of sponsored content and strict adherence to the Consumer Act's truth-in-advertising provisions.

Use an Influencer Agreement via Agency when working with Filipino social media personalities through their management companies to promote your brand. This becomes essential once your marketing strategy involves multiple influencers or campaigns requiring professional coordination, content approval processes, and complex payment structures.

The agreement proves particularly valuable when navigating DTI advertising regulations, managing intellectual property rights, or coordinating large-scale influencer campaigns. It helps avoid miscommunication between brands and creators while ensuring compliance with Philippine social media marketing laws, especially for regulated industries like food, healthcare, or financial services.

• Long-term Campaign Agreements: Multi-month partnerships with defined content calendars, exclusivity terms, and milestone-based payments
• One-off Project Contracts: Single campaign agreements focusing on specific product launches or events
• Multi-platform Agreements: Covering content across various social networks with platform-specific requirements
• Industry-specific Agreements: Tailored for regulated sectors like pharmaceuticals or finance, with additional compliance clauses
• Tiered Performance Agreements: Structured with variable compensation based on engagement metrics and reach

• Brand Companies: The businesses seeking influencer marketing services, responsible for product provision and campaign goals
• Talent Management Agencies: Professional firms representing influencers, handling negotiations and ensuring contract compliance
• Social Media Influencers: Content creators who execute the marketing campaigns while maintaining creative control
• Legal Counsel: Lawyers who review and customize agreements to protect all parties' interests
• Marketing Directors: Oversee campaign strategies and ensure alignment with brand messaging
• Compliance Officers: Monitor adherence to Philippine advertising laws and social media guidelines

• Campaign Details: Outline content requirements, posting frequency, platforms, and campaign duration
• Influencer Information: Gather social media handles, audience demographics, and engagement metrics
• Agency Credentials: Verify agency's DTI registration and track record in influencer management
• Compensation Structure: Define payment terms, performance bonuses, and content usage rights
• Compliance Requirements: List advertising disclaimers and Philippine social media marketing guidelines
• Approval Process: Establish content review procedures and response timelines
• Exit Clauses: Specify termination conditions and content removal protocols

• Party Details: Complete legal names and addresses of brand, agency, and influencer
• Scope of Services: Detailed description of content deliverables and platform requirements
• Payment Terms: Clear compensation structure, including taxes and agency commissions
• Content Rights: Intellectual property ownership and usage rights under Philippine IP law
• Compliance Clauses: DTI advertising guidelines and social media disclosure requirements
• Exclusivity Terms: Competitor restrictions and non-compete provisions
• Termination Provisions: Clear conditions for contract ending and content removal
• Dispute Resolution: Philippine jurisdiction and arbitration procedures

The key difference between an Influencer Agreement via Agency and a standard Influencer Agreement lies in the complexity of relationships and responsibilities involved. While both govern content creation and brand promotion, they serve distinct purposes in the Philippine marketing landscape.

• Party Structure: Influencer Agreement via Agency involves three parties (brand, agency, influencer), while standard agreements are direct two-party contracts
• Payment Flow: Agency agreements include commission structures and payment handling through the agency, versus direct compensation in standard agreements
• Management Scope: Agency versions include talent management services, content approval chains, and professional representation
• Legal Protection: Agency agreements offer additional layers of professional oversight and risk management, particularly valuable for regulated industries
• Negotiation Process: Agency agreements typically involve more sophisticated terms and professional negotiation, while direct agreements are often simpler