Trademark Usage Agreement Template for Belgium

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Key Requirements PROMPT example:

Trademark Usage Agreement

"I need a Trademark Usage Agreement for allowing a Belgian food manufacturer to use our registered coffee brand on their chocolate products throughout the Benelux region, starting March 2025, with strict quality control requirements and quarterly royalty payments."

Document background
The Trademark Usage Agreement serves as a crucial legal instrument for brand owners seeking to monetize their intellectual property while maintaining control over their trademarks' usage and reputation. This document is essential when a trademark owner wishes to grant another party the right to use their registered marks in Belgium and potentially across the Benelux region. The agreement must comply with Belgian law, Benelux trademark regulations, and EU directives, making it particularly suitable for businesses operating within these jurisdictions. It typically includes detailed provisions on usage rights, quality control measures, territory restrictions, royalty arrangements, and termination conditions. The document is commonly used in licensing arrangements, brand collaborations, franchising operations, and other commercial situations where controlled use of trademark rights is necessary.
Suggested Sections

1. Parties: Identification of the trademark owner and the licensee, including full legal names and addresses

2. Background: Context of the agreement, description of the trademark owner's rights, and purpose of the licensing arrangement

3. Definitions: Definitions of key terms including 'Licensed Marks', 'Territory', 'Licensed Products/Services', 'Term', and other relevant terms

4. Grant of License: Scope of the license granted, including territory, exclusivity/non-exclusivity, and field of use

5. License Fee and Payment Terms: Financial terms including licensing fees, royalties, payment schedule, and reporting requirements

6. Quality Control: Standards for trademark usage, approval processes, and quality maintenance requirements

7. Usage Guidelines: Specific requirements for how the trademark must be displayed, used, and attributed

8. Term and Termination: Duration of the agreement, renewal provisions, and grounds for termination

9. Representations and Warranties: Mutual assurances regarding authority, trademark ownership, and non-infringement

10. Protection of the Marks: Obligations regarding trademark protection, infringement notification, and enforcement

11. Confidentiality: Protection of confidential information exchanged during the agreement

12. General Provisions: Standard clauses including notices, assignment, governing law, and dispute resolution

Optional Sections

1. Sub-licensing Rights: Include when licensee is permitted to grant sub-licenses to third parties

2. Co-branding Provisions: Include when the agreement involves combining the licensed mark with licensee's brands

3. Distribution Channels: Include when specific sales channels or distribution methods need to be regulated

4. Marketing Requirements: Include when specific marketing obligations or restrictions apply

5. Territory-Specific Requirements: Include when the license covers multiple jurisdictions with different requirements

6. Social Media Usage: Include when the trademark will be used on social media platforms

7. Corporate Social Responsibility: Include when specific ethical or sustainability standards must be maintained

8. Change of Control: Include when agreement needs to address ownership changes of either party

Suggested Schedules

1. Schedule A - Licensed Marks: Detailed list and images of all licensed trademarks, including registration numbers

2. Schedule B - Licensed Products/Services: Comprehensive list of products/services covered by the license

3. Schedule C - Quality Control Standards: Detailed quality control requirements and inspection procedures

4. Schedule D - Brand Guidelines: Visual guidelines for trademark usage, including size, color, and positioning requirements

5. Schedule E - Territory: Detailed description of geographic territories covered by the license

6. Schedule F - Fee Schedule: Detailed breakdown of all fees, royalties, and payment terms

7. Appendix 1 - Approval Procedures: Step-by-step procedures for obtaining approval for trademark usage

8. Appendix 2 - Reporting Templates: Standard forms for usage reports and royalty calculations

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant Industries

Retail

Consumer Goods

Fashion and Luxury

Sports and Entertainment

Food and Beverage

Technology

Manufacturing

Pharmaceuticals

Franchising

Media and Publishing

Education

Professional Services

Automotive

Gaming

Relevant Teams

Legal

Intellectual Property

Brand Management

Commercial

Compliance

Marketing

Business Development

Quality Assurance

Finance

Corporate Affairs

Relevant Roles

Legal Counsel

Intellectual Property Attorney

Brand Manager

Licensing Manager

Commercial Director

Chief Legal Officer

Trademark Attorney

Business Development Manager

Compliance Officer

Marketing Director

Chief Executive Officer

Contract Manager

Franchise Manager

Quality Control Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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