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Trademark Usage Agreement
"I need a Trademark Usage Agreement for allowing a Belgian food manufacturer to use our registered coffee brand on their chocolate products throughout the Benelux region, starting March 2025, with strict quality control requirements and quarterly royalty payments."
1. Parties: Identification of the trademark owner and the licensee, including full legal names and addresses
2. Background: Context of the agreement, description of the trademark owner's rights, and purpose of the licensing arrangement
3. Definitions: Definitions of key terms including 'Licensed Marks', 'Territory', 'Licensed Products/Services', 'Term', and other relevant terms
4. Grant of License: Scope of the license granted, including territory, exclusivity/non-exclusivity, and field of use
5. License Fee and Payment Terms: Financial terms including licensing fees, royalties, payment schedule, and reporting requirements
6. Quality Control: Standards for trademark usage, approval processes, and quality maintenance requirements
7. Usage Guidelines: Specific requirements for how the trademark must be displayed, used, and attributed
8. Term and Termination: Duration of the agreement, renewal provisions, and grounds for termination
9. Representations and Warranties: Mutual assurances regarding authority, trademark ownership, and non-infringement
10. Protection of the Marks: Obligations regarding trademark protection, infringement notification, and enforcement
11. Confidentiality: Protection of confidential information exchanged during the agreement
12. General Provisions: Standard clauses including notices, assignment, governing law, and dispute resolution
1. Sub-licensing Rights: Include when licensee is permitted to grant sub-licenses to third parties
2. Co-branding Provisions: Include when the agreement involves combining the licensed mark with licensee's brands
3. Distribution Channels: Include when specific sales channels or distribution methods need to be regulated
4. Marketing Requirements: Include when specific marketing obligations or restrictions apply
5. Territory-Specific Requirements: Include when the license covers multiple jurisdictions with different requirements
6. Social Media Usage: Include when the trademark will be used on social media platforms
7. Corporate Social Responsibility: Include when specific ethical or sustainability standards must be maintained
8. Change of Control: Include when agreement needs to address ownership changes of either party
1. Schedule A - Licensed Marks: Detailed list and images of all licensed trademarks, including registration numbers
2. Schedule B - Licensed Products/Services: Comprehensive list of products/services covered by the license
3. Schedule C - Quality Control Standards: Detailed quality control requirements and inspection procedures
4. Schedule D - Brand Guidelines: Visual guidelines for trademark usage, including size, color, and positioning requirements
5. Schedule E - Territory: Detailed description of geographic territories covered by the license
6. Schedule F - Fee Schedule: Detailed breakdown of all fees, royalties, and payment terms
7. Appendix 1 - Approval Procedures: Step-by-step procedures for obtaining approval for trademark usage
8. Appendix 2 - Reporting Templates: Standard forms for usage reports and royalty calculations
Authors
Approved Products
Approved Services
Benelux Territory
Brand Guidelines
Commencement Date
Confidential Information
Control
Effective Date
Force Majeure
Gross Sales
Initial Term
Intellectual Property Rights
License
Licensed Marks
Licensed Products
Licensed Services
Licensed Territory
Licensee
Licensor
Net Sales
Quality Standards
Renewal Term
Royalties
Royalty Period
Subsidiary
Term
Territory
Third Party
Trademark Registry
Trademarks
Usage Guidelines
Working Day
Grant of License
Territory
Exclusivity
Term and Duration
Renewal
Royalties and Payments
Quality Control
Usage Guidelines
Approval Process
Records and Audits
Intellectual Property Protection
Sub-licensing
Representations and Warranties
Confidentiality
Non-Competition
Indemnification
Insurance
Force Majeure
Termination
Post-Termination Obligations
Assignment
Notices
Amendments
Severability
Entire Agreement
Governing Law
Dispute Resolution
Waiver
Further Assurance
Retail
Consumer Goods
Fashion and Luxury
Sports and Entertainment
Food and Beverage
Technology
Manufacturing
Pharmaceuticals
Franchising
Media and Publishing
Education
Professional Services
Automotive
Gaming
Legal
Intellectual Property
Brand Management
Commercial
Compliance
Marketing
Business Development
Quality Assurance
Finance
Corporate Affairs
Legal Counsel
Intellectual Property Attorney
Brand Manager
Licensing Manager
Commercial Director
Chief Legal Officer
Trademark Attorney
Business Development Manager
Compliance Officer
Marketing Director
Chief Executive Officer
Contract Manager
Franchise Manager
Quality Control Manager
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