Document background
The Trademark Sublicense Agreement is essential when a licensed trademark holder wishes to extend trademark usage rights to third parties while maintaining control over the trademark's reputation and value. This document is particularly relevant in the Belgian market, where businesses must navigate both national and EU trademark regulations. It should be used when a primary licensee has explicit rights to sublicense and needs to formally document the terms of such sublicensing arrangement. The agreement encompasses critical elements such as quality control measures, territory restrictions, royalty structures, and compliance with Belgian intellectual property laws. It's commonly used in franchise operations, international brand expansions, or when businesses want to leverage existing trademark rights in new markets or through new partnerships.
