Non Exclusive Trademark License Agreement Template for the United States

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What is a Non Exclusive Trademark License Agreement?

The Non-Exclusive Trademark License Agreement is essential when a trademark owner wishes to monetize their intellectual property while maintaining control over its use and preserving the right to license to multiple parties. This U.S.-based agreement, governed by federal trademark law, defines the scope of permitted use, quality standards, territory restrictions, and compensation terms. It's particularly valuable for brand expansion, merchandising, and creating additional revenue streams while protecting the trademark's value and reputation.

Reviewed by

Swetha Meenal

Legal Engineer, GenieAI

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A lawyer, legal researcher and legal tech founder, Swetha has built AI products deployed inside Tier 1 firms and enterprises. She ensures GenieAI's alignment with the latest regulation and executes testing on the legal robustness of Genie output.

Reviewed by

Imad Mohammed Nazar

Legal Engineer, GenieAI

Imad Mohammed Nazar profile photo

A Skadden-trained M&A lawyer, Imad advised on cross-border transactions and contractual risk before moving into legal AI. He reviews GenieAI's output for compliance and enforceability across our 150+ supported jurisdictions, as well as facilitating external benchmarking.

Jurisdiction

United States

Publisher

GenieAI

Sector

Business

Cost

Free to use

Last updated

About the Non Exclusive Trademark License Agreement

A Non Exclusive Trademark License Agreement is a legal contract that allows you to grant permission for others to use your trademark while maintaining your ownership rights and the ability to license to additional parties. Under United States federal trademark law, this agreement creates a controlled licensing relationship that protects your intellectual property while generating revenue through authorized use.

When do you need this document?

You need this agreement when expanding your brand through partnerships, franchising operations, or merchandising deals where multiple licensees may use your trademark simultaneously. It's essential for manufacturers seeking to produce branded products, retailers wanting to sell merchandise featuring your trademark, or service providers offering branded services under your mark. This document is also crucial when entering joint ventures or co-branding arrangements where trademark use must be clearly defined and controlled. Unlike exclusive licensing, this agreement allows you to maintain flexibility in granting additional licenses to other parties in the same territory or market segment.

Key legal considerations

Quality control provisions are critical under federal trademark law, as you must maintain supervision over how your trademark is used to preserve your rights. The agreement must clearly define the scope of permitted use, including specific products, services, and geographic territories where the trademark may be used. You should establish detailed quality standards, inspection rights, and approval processes for licensed products or services to prevent trademark abandonment claims. Compensation terms, whether through royalties, flat fees, or other arrangements, must be clearly specified along with payment schedules and audit rights. The agreement should address termination conditions, including breach scenarios and procedures for ceasing trademark use upon termination.

Legal requirements in United States

Under the Lanham Act, you must exercise quality control over licensed trademark use to maintain your federal trademark rights and prevent claims of abandonment or naked licensing. The agreement must comply with Federal Trademark Dilution Act provisions if your trademark qualifies as a famous mark, ensuring protection against dilution through unauthorized use. For online trademark use, compliance with the Anti-Cybersquatting Consumer Protection Act may require specific provisions regarding domain names and digital marketing. State trademark laws may impose additional requirements depending on where the licensing activity occurs, particularly for intrastate commerce. You must ensure the agreement preserves your ability to police trademark use and take enforcement action against infringers, maintaining the strength and validity of your federal trademark registration.

GOVERNING LAW

Applicable law

This Non Exclusive Trademark License Agreement is drafted to comply with United States law. Key legislation includes:

Lanham Act: Primary federal trademark law (15 U.S.C. �� 1051 et seq.) governing trademark registration, protection, rights and remedies for infringement, and requirements for maintaining trademark rights

Federal Trademark Dilution Act: Federal legislation protecting famous marks against dilution and defining standards for trademark dilution claims

Anti-Cybersquatting Consumer Protection Act: Federal law addressing trademark protection in digital spaces and domain names, relevant for online use of licensed trademarks

State Trademark Laws: Various state-specific trademark and unfair competition laws that may affect trademark licensing within particular jurisdictions

Common Law Trademark Rights: Unwritten, court-established principles governing trademark rights and protection based on actual use in commerce

Contract Law Principles: Fundamental legal principles governing contract formation, consideration, terms, termination, breach, and remedies applicable to license agreements

USPTO Regulations: Federal regulations established by the U.S. Patent and Trademark Office regarding proper trademark use and licensing requirements

FTC Regulations: Federal Trade Commission regulations governing advertising, marketing, and fair business practices related to trademark use

Quality Control Requirements: Legal requirements for maintaining control over the quality of goods/services provided under the licensed trademark

Paris Convention: International treaty providing trademark protection across member countries, relevant for international trademark licensing

Madrid Protocol: International treaty system allowing trademark owners to file one application to protect their marks in multiple countries

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