Document background
The Channel Partner Agreement is essential for businesses operating in Austria that wish to expand their market reach through indirect sales channels. This document is typically used when a company (the principal) wants to appoint another business entity to market, sell, or distribute its products or services in a specified territory. The agreement needs to comply with Austrian civil and commercial laws, including the Austrian Commercial Code (UGB) and relevant EU regulations. It covers crucial aspects such as appointment terms, territorial rights, performance requirements, commission structures, intellectual property rights, data protection, and termination provisions. The document is particularly important for establishing clear guidelines and protecting both parties' interests while ensuring compliance with local and EU competition laws.
