Legal Templates
Digital Marketing Contract Agreement

Digital Marketing Contract Agreement Template for Singapore

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Key Requirements PROMPT example:

Digital Marketing Contract Agreement

"I need a Digital Marketing Contract Agreement for my e-commerce startup to engage a marketing agency in Singapore for a 12-month campaign starting January 2025, with specific focus on social media management and performance-based pricing."

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What is a Digital Marketing Contract Agreement?

The Digital Marketing Contract Agreement is essential for businesses operating in Singapore seeking to formalize digital marketing arrangements. This document is particularly relevant given Singapore's robust digital economy and strict regulatory framework. It addresses key aspects of digital marketing relationships including service delivery, data protection under PDPA, content ownership, and compliance with Singapore's advertising standards. The agreement is designed to protect both service providers and clients while ensuring alignment with Singapore's legal requirements for digital transactions and marketing activities.

What sections should be included in a Digital Marketing Contract Agreement?

1. Parties: Identifies and defines the contracting parties - typically the digital marketing service provider and the client

2. Background: Contextual information explaining the purpose of the agreement and the parties' intentions

3. Definitions: Key terms used throughout the agreement and their specific meanings

4. Scope of Services: Detailed description of digital marketing services to be provided

5. Term and Termination: Duration of the agreement and conditions for termination

6. Fees and Payment Terms: Pricing structure, payment schedule, and related terms

7. Intellectual Property Rights: Ownership and usage rights of content, materials, and deliverables

8. Data Protection and Privacy: Compliance with PDPA and data handling requirements

9. Confidentiality: Protection of confidential information shared between parties

10. General Provisions: Standard legal clauses including governing law, notices, and entire agreement

What sections are optional to include in a Digital Marketing Contract Agreement?

1. Service Level Agreement: Specific performance metrics and standards - recommended for larger contracts with specific deliverable requirements

2. Third-Party Services: Terms relating to use of third-party platforms or tools - applicable when external services or platforms are integral to service delivery

3. International Data Transfer: Provisions for cross-border data transfers - necessary when services involve multiple jurisdictions

4. Change Control: Process for managing changes to scope or services - recommended for longer-term or complex projects

What schedules should be included in a Digital Marketing Contract Agreement?

1. Schedule 1: Service Specifications: Detailed breakdown of specific digital marketing services

2. Schedule 2: Fee Schedule: Detailed pricing structure and payment terms

3. Schedule 3: KPIs and Reporting: Performance metrics and reporting requirements

4. Schedule 4: Data Processing Agreement: Detailed terms for handling personal data under PDPA

5. Appendix A: Campaign Guidelines: Specific requirements for marketing campaigns

6. Appendix B: Brand Guidelines: Client's branding requirements and specifications

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant legal definitions
Agreement
Services
Deliverables
Campaign
Digital Marketing Services
Effective Date
Initial Term
Renewal Term
Service Fee
Intellectual Property Rights
Personal Data
Confidential Information
Marketing Materials
Performance Metrics
Key Performance Indicators (KPIs)
Client Materials
Agency Materials
Social Media Platforms
Digital Platforms
Analytics
Campaign Period
Business Day
Force Majeure Event
Service Level Requirements
Territory
Applicable Laws
Data Protection Laws
PDPA
Brand Guidelines
Content
Digital Assets
Marketing Strategy
Target Audience
Third-Party Services
Working Hours
Authorized Representatives
Change Request
Reports
Payment Terms
Project Timeline
Clauses
Scope of Services
Service Delivery
Performance Standards
Fees and Payment
Intellectual Property
Data Protection
Confidentiality
Service Levels
Reporting and Analytics
Content Creation and Approval
Campaign Management
Social Media Management
Third Party Platforms
Warranties
Indemnification
Limitation of Liability
Term and Termination
Force Majeure
Non-Solicitation
Non-Competition
Compliance with Laws
Publicity Rights
Change Control
Dispute Resolution
Assignment
Subcontracting
Notice Requirements
Brand Protection
Client Obligations
Agency Obligations
Performance Metrics
Content Ownership
Data Usage Rights
Agency Access Rights
Audit Rights
Insurance Requirements
Service Modification
Emergency Changes
Transition Services
Exit Management
Industries

Electronic Transactions Act (ETA): Primary legislation governing electronic transactions and digital contracts in Singapore, ensuring the legal recognition and validity of electronic signatures and contracts

Personal Data Protection Act (PDPA): Key legislation governing the collection, use, disclosure, and protection of personal data in Singapore, including requirements for consent and data handling

Copyright Act: Legislation protecting intellectual property rights in creative works, including digital content and marketing materials

Trade Marks Act: Legislation protecting brands and trademarks, crucial for digital marketing activities and brand representation

Spam Control Act: Regulates the sending of unsolicited commercial electronic messages and requirements for marketing communications

Consumer Protection (Fair Trading) Act: Protects consumers against unfair practices and ensures fair trading standards in digital marketing activities

Singapore Code of Advertising Practice (SCAP): Guidelines set by the Advertising Standards Authority of Singapore for ethical advertising practices and standards

Internet Code of Practice: Regulations governing internet content and online behavior in Singapore, including digital marketing practices

PDPA Data Protection Obligations: Specific obligations under PDPA including the nine main obligations organizations must comply with when handling personal data

Electronic Contracting Provisions: Specific provisions under ETA governing the formation and validity of electronic contracts

ASAS Guidelines: Specific guidelines from the Advertising Standards Authority of Singapore for marketing communications and advertising

MAS Guidelines: Monetary Authority of Singapore guidelines applicable when marketing financial services or products

GDPR Compliance Requirements: European Union's General Data Protection Regulation considerations when dealing with EU customers or data subjects

ASEAN Framework on Personal Data Protection: Regional framework providing guidelines for data protection within ASEAN member states

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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