Social Media Policy Template for Singapore

A Social Media Policy sets clear rules for how employees can use platforms like Facebook, Instagram, and LinkedIn when representing their organization. It protects both Singapore companies and their staff by explaining what content is appropriate to share, how to handle confidential information, and when someone can speak on behalf of the business.

These policies help organizations comply with Singapore's Personal Data Protection Act (PDPA) and workplace guidelines while managing their online reputation. Good policies cover key areas like brand voice, crisis communication steps, and consequences for policy breaches - giving teams practical guidance for professional social media use.

A Social Media Policy becomes essential when your organization starts building its online presence or expanding its digital marketing efforts. Use it before letting employees post on company social media accounts or discuss work-related matters on their personal profiles - this prevents costly reputation damage and PDPA violations.

Put this policy in place when onboarding new employees, launching social media campaigns, or after experiencing inappropriate online behavior from staff. It's particularly important for regulated industries like finance and healthcare, where one misplaced post could breach client confidentiality or trigger MAS compliance issues.

• Basic Internal Policy: Sets core rules for employee social media behavior, covering personal and professional account usage, confidentiality requirements, and brand guidelines.
• Crisis Management Version: Focuses on emergency protocols, response procedures, and designated spokespersons during PR incidents or online controversies.
• Industry-Specific Format: Tailored for sectors like banking or healthcare, incorporating MAS guidelines or healthcare privacy requirements.
• Influencer Guidelines: Details rules for social media ambassadors, including disclosure requirements under Singapore advertising standards.
• Customer Service Policy: Outlines protocols for handling customer inquiries and complaints through social platforms while maintaining PDPA compliance.

• HR Directors: Draft and update the Social Media Policy, ensure it aligns with employment laws and company culture
• Legal Teams: Review policy content for PDPA compliance, defamation risks, and intellectual property protection
• Marketing Managers: Implement guidelines for brand consistency and content strategy across social platforms
• Employees: Must follow policy rules when posting work-related content or using company social accounts
• Communications Teams: Monitor compliance, manage crisis responses, and train staff on proper social media conduct
• Department Heads: Enforce policy requirements within their teams and report violations

• Review Current Practices: Document existing social media activities and identify gaps in current guidelines
• Industry Research: Check PDPA requirements and sector-specific regulations affecting social media use
• Risk Assessment: List potential social media risks specific to your organization and industry
• Platform Scope: Identify which social networks your employees use for work purposes
• Stakeholder Input: Gather feedback from HR, legal, marketing, and key departments
• Draft Structure: Our platform helps generate comprehensive policies that cover all required elements
• Internal Review: Circulate draft among department heads for practical implementation feedback

• Scope Statement: Clear definition of who the policy applies to and which platforms it covers
• PDPA Compliance: Guidelines for handling personal data on social media platforms
• Confidentiality Rules: Specific restrictions on sharing company, client, and employee information
• Acceptable Use: Detailed guidelines for professional conduct and brand representation
• Crisis Protocol: Steps for handling social media incidents and PR emergencies
• Enforcement Measures: Consequences for policy violations and disciplinary procedures
• Review Process: Schedule for policy updates and amendments
• Acknowledgment Section: Employee signature confirming understanding and acceptance

A Social Media Policy differs significantly from an Acceptable Use Policy in several key ways, though both help manage digital behavior. While they may overlap in some areas, understanding their distinct purposes helps choose the right tool for your organization's needs.

• Scope and Focus: Social Media Policies specifically govern external communications and brand representation on social platforms, while Acceptable Use Policies cover all company IT resources and systems
• Content Coverage: Social Media Policies emphasize brand voice, crisis management, and public engagement guidelines; Acceptable Use Policies deal with broader technology usage, security protocols, and internal system access
• Legal Framework: Social Media Policies align primarily with PDPA and advertising regulations; Acceptable Use Policies focus on cybersecurity laws and data protection requirements
• Enforcement Context: Social Media Policies typically involve PR teams and external communications; Acceptable Use Policies are usually managed by IT departments and security teams