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1. Letter Header: Company letterhead, date, and reference number if applicable
2. Addressee Information: Standard 'To Whom It May Concern' or specific recipient details if known
3. Introduction: Confirmation of employment relationship and writer's capacity to provide reference
4. Employment Details: Duration of employment, position held, and department/team information
5. Role Description: Overview of key responsibilities and scope of the marketing manager position
6. Performance Assessment: General evaluation of work quality, achievements, and key contributions
7. Professional Conduct: Statement about reliability, work ethic, and professional behavior
8. Closing Statement: Recommendation statement and willingness to provide further information
9. Signature Block: Referee's name, position, contact information, and company stamp
1. Specific Achievements: Detailed examples of successful campaigns or projects, used when the reference needs to highlight particular accomplishments
2. Leadership Qualities: Assessment of team management and leadership capabilities, included when the new role emphasizes leadership
3. Technical Skills: Specific marketing tools and technologies expertise, relevant when requested by the new employer
4. Reason for Departure: Brief explanation of why the employee left, only if mutually agreed and positive
5. Academic Qualifications: Relevant when the reference is for academic purposes or professional certification
6. Language Skills: Assessment of language proficiency, particularly relevant for multinational companies or positions requiring specific language skills
1. Performance Metrics Summary: Optional attachment showing key performance indicators and achievements in numbers
2. Awards and Recognition: List of formal recognition received during employment period
3. Project Portfolio: Brief overview of major marketing campaigns and projects managed, if agreed with the employee
Position
Employment Period
Marketing Department
Reporting Line
Marketing Campaigns
Key Performance Indicators (KPIs)
Project Portfolio
Team Size
Budget Authority
Marketing Strategy
Digital Platforms
Territory
Brand Guidelines
Performance Metrics
Direct Reports
Corporate Identity
Market Segment
Campaign ROI
Professional Conduct
Position Details
Duration of Employment
Responsibilities and Scope
Performance Assessment
Professional Conduct
Team Management
Project Leadership
Strategic Planning
Budget Management
Achievement Recognition
Skills Assessment
Interpersonal Relations
Recommendation Statement
Contact Information
Confidentiality
Disclaimer
Authentication
Retail
Technology
Financial Services
Healthcare
Real Estate
Telecommunications
Consumer Goods
Education
Media and Entertainment
Professional Services
Hospitality and Tourism
Manufacturing
Energy and Utilities
Non-profit Organizations
E-commerce
Marketing
Digital Marketing
Brand Management
Product Marketing
Communications
Public Relations
Creative Services
Market Research
Customer Experience
Business Development
Sales
Corporate Communications
Social Media
Content Strategy
Marketing Analytics
Marketing Manager
Senior Marketing Manager
Digital Marketing Manager
Brand Manager
Product Marketing Manager
Marketing Director
Communications Manager
Marketing Team Lead
Regional Marketing Manager
Marketing Operations Manager
Content Marketing Manager
Social Media Marketing Manager
Campaign Manager
Marketing Analytics Manager
Marketing Strategy Manager
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